Archive for the ‘ Press Releases ’ Category

PHOTOS: Emerging Designer Announcement at TONI&GUY Scottsdale



Hundreds of fashionistas came out to TONI&GUY Academy in Scottsdale as Phoenix Fashion Week revealed the top emerging designers following a 10-city tour 
SCOTTSDALE, AZ –  Phoenix Fashion Week hosted the 6th annual ‘Emerging Designer Announcement’ on Friday, June 13th at the stylish TONI&GUY Academy in Scottsdale. This official announcement highlighted the 14 new Emerging Designers with a fashion show, along with a trunk sale by this year’s accessory designers. This year’s amazing lineup of Emerging Designers were discovered following Phoenix Fashion Week’s successful 10 city tour of the United States, including New York City, San Francisco, Los Angeles, St. Louis, Seattle, Chicago, Dallas and Phoenix. For the first time ever, 7 of the 14 Emerging Designers competing for ‘Designer of the Year’ are locally based in Phoenix.
(from left to right: KismitLillienne LangMisha Mendicino DesignsRAYAN)
Photography by: Almanza Photography + Desert Rose Images


The Art Institute of Phoenix Presents…People’s Choice in Social Media

In support of  the next “IT” designers, Phoenix Fashion Week has launched the brand new People’s Choice in Social Media Contest as a part of the Emerging Designer Contest. Presented by The Art Institute of Phoenix and launched at the ‘Shop Garment District Show & Trunk Sale Aug 11, 2012, guests were encouraged to preview the (12) talented emerging designers and select their favorite runway show, and trunk sale, while getting a chance to meet and greet each designer in person. The Art Institute of Phoenix has always been a big support system to local students hoping to make it in the fashion industry. Recently, it was announced that AIPX will now be offering a Bachelor of Science in Fashion Design, for the first time ever! What’s more, the college is offering new students who start classes on or before Oct. 1, 2012, an opportunity to earn one of two $5,000 scholarships. For more information about this exciting opportunity, read the official press release.

The People’s Choice in Social Media Contest evolved from the necessity to support  emerging designers during their launch at Phoenix Fashion Week, and it will be up to THE PUBLIC and our readers to vote for their favorite designer leading up to fashion week in October!  The winner will be announced at Phoenix Fashion Week, Friday Oct. 5th at 7:00pm at The Art Institute of Phoenix booth, inside the Style Villa Marketplace.

To get to know our Emerging Designers by visiting The Art Institute of Phoenix booth every night during fashion week!

To purchase tickets to Phoenix Fashion Week and watch these designers’ lines live on the runway, click HERE.

How can you vote? Vote for your favorite emerging designer below! 

Presented by: 

Get to know these talented designers better and let us know which one you think should win Designer of the Year 2012 by voting above!

Bri Seeley

Bri Seeley is uniquely feminine fashion for the inspired woman. Established in 2006, this brand based out of Lacey, Washington was created to enhance the female figure and allow the wearers inner beauty to shine. The styles are contemporary, simple, and classic with intriguing details and high quality fabric. Guests should expect to see designs embodying the designer, Bri Seeley’s contemporary vintage aesthetic.  “I typically draw upon nature and history for my design inspiration.The Escape collection showing at PHXFW was specifically designed with a playful spirit and a touch of impulsivity,” Seeley said.

ENVY by Khanh

On trend for the season, Envy by Khanh features bold lines, colors and geometric shapes that make the line immediately recognizable.  The line is all about simplicity and elegance, and designer Khanh Nguyen’s goal is to design dresses that make women feel confident, attractive, and sexy. This vision will take effect at PHXFW in October, where Khanh’s 12 piece 2013 collection will walk the runway. “My irresistible pieces for women create lust in the opposite sex and envy in the same sex. ‘Make them feel it’ is the tagline for ENVY by Khanh, since the goal is to make other women feel envious of you when you’re wearing one of my dresses.”

EYE Thread

Based out of Los Angeles, California, EYE Thread is a luxury designer brand on a mission to give back. Their hopes are to inspire the consumer to think about buying a quality product with a genuine foundation in giving back. “By focusing on the highest quality product possible we thought it only made sense to go by an equally high standard for our practices. We believe that if we can make a positive impact, no matter how small, then weʼve accomplished our goal as a brand. Titled Keepsakes & Heirlooms, we provide products made with handselected materials, and assure each piece is made with integrity, craftsmanship and most importantly, heart.” – Designer Ashleigh Kaspszak

Italia Rocks Couture

Local designer Natalia Acosta of Phoenix is originally from Mexico and after earning two Fashion Design degrees from Phoenix College, has focused her designing vision on creating unique, one-of-a-kind evening gowns that are all individually designed and hand-sewn. With avant-garde, dramatic runway pieces showing at Phoenix Fashion Week, guests should except to take in red carpet gowns meant to see and be seen in. “The the biggest stage for fashion is in the state of Arizona. The Italia Rocks Couture customer is a very confident, elegant and sexy woman. My inspiration when designing this collection is the female figure, and vibrant colors that complement this.”


Los Angeles, California based JHaus is an American made premium denim line inspired by designer Jlynn Hausman’s American-Midwest roots. Being a farmer’s daughter and a small town girl, Jlynn wanted to bring a piece of the country into the city.  Creating a high quality product that incorporates her strong roots into the aesthetic was her goal.  Great denim should be a staple in any fashionista’s wardrobe, but it can be difficult to find the perfect fit. That is, until JHaus. “Denim is difficult and a very tough business. We have a less is more concept so there is not a lot of embellishment on our jeans.  We spent a year perfecting the fits and washes to ensure a premium product.  JHaus is the only emerging designer that will be showcasing denim.”

Living Dreams

Living Dreams is a lifestyle streetwear clothing brand “inspired by those who follow and live out their dreams”. They offer bold colors on relaxing designs to t-shirts, tank tops, and other fine products for both men and women. Living Dreams believes we all have a dream inside ourselves and when that dream becomes a reality through passion, hard work, and belief in ourselves, that dream turns into a reality, hence the name Living Dreams! The mission of Living Dreams is to spread this message of encouraging others to be “living dreams” through clothing as the canvas to tell the story. “I wanted to ultimately try to create a brand that lets people “escape” and let themselves dream again about what moves them. I am not just trying to create a trendy brand, but one that last decades,” said designer Michael Poulos.

Ofra Style

Ofra traveled throughout Europe and Latin America and her broad experiences are the culmination of what we see in her collections. OfraStyle’s latest collection is convertible clothing for women, casual by day, contemporary by night. The collection includes pieces that can be worn 2-3 different ways. They are very versatile and with a few adjustments can be worn as poolside wear, comfortable casual wear, yoga pants, or elegant evening wear. These versatile garments are extremely soft, complimentary to the body and made from beautiful custom made fabrics with a contemporary style.

Paulie Gibson

This St. Louis designer was born with a creative vision and has been designing for nearly all his life. This menswear designer is unique in that he views menswear in a completely new way. He loves mixing colors and prints that are unconventional, but believes that at the end of the day its all about individualism – so the customer can separate the prints and wear them as conservatively as they would like. “Paulie Gibson is inspired by the juxtaposition between masculine and feminine. I’m really inspired by womens fashion.  I’m also inspired by people.  I’m a very social person and as I meet new people something clicks and I start to create clothing for them in my head – what I’d like to see them in.”

Samantha Patterson

Samantha Patterson creates fashionable modestwear for women, appropriate for any professional, religious, or everyday setting, and no one should have to forgo style to dress this way.  Despite the assumptions that some may make about modestwear, Flagstaff-based Patterson has proven that with extra design elements, these subtle statement pieces are taken to the next level. “I love putting creativity in a box.  I believe that when an artist applies parameters to his/her work–modest guidelines in my case–it yields even more innovative ideas.  I use construction techniques, fabric embellishments, and other accents to compose truly original designs with classic silhouettes.”

Sew Twisted Designs

As another local designer based out of Tucson, Brooke Reyes is a self-taught designer, who has created a standout line for “women with remarkable taste.” With the drama of many of her runway garments, it’s no surprise that Reyes’ inspiration is the theater and everything that entails. “The woman who wears my clothes desires notoriety. Like in theater, costumes have a way of evoking an era and feeling into the actor. I want my clothes to inject a feeling of confidence, strength, and sex appeal, into my ideal client. My inspiration derives from my days as a thespian. I often take inspiration from theatric, historic and literary characters and bring them into the modern world with my design.”

Shawl Dawls

Co-founders and designers Julie Cruz and Roshena Chadha have created a unique line of versatile shawls and cover-ups meant for the everyday woman, with a convertible shawl that can be worn 15+ ways.  They offer practical fashion without compromising on style, with fashionable formulas for multiple looks that can transform an outfit from casual to dressy, from day to night. “We are largely inspired by the fabrics that we find and by elements of other styles and trends that we see. Our inspiration also comes from our fans, who love to get creative with their Shawls and come up with amazing new ways to style them!  The possibilities are endless!”

Suzanne Lay

Every since this St. Louis-based designer debuted her first line in the spring of 2009, the brand has been consistently growing since. Her design aesthetic is clear as soon as you see one of her garments, with a bold, strong look that is still sophisticated and chic. It really is about creating a lifestyle.  “My number one inspiration is music, which was my first love. From there, it’s about location and building our visual of who our woman is each season.  Location plays a big part as well, traveling and adventure.  Where would she go?, what would she do?, what would she take with her?…these are all questions we ask ourselves each season to create our story,” said designer Suzanne Lay.

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

Vote for Your Favorite Little Black Dress Sketch!

What is it?  In celebration of the iconic ‘Little Black Dress’ Phoenix Fashion Week invited past emerging designers to submit their best LBD sketches.  Then we partnered with Little Black Dress Wines to support the launch at Neiman Marcus (Scottsdale) during Fashion’s Night Out on Sept. 12, 2012.  Guests were encouraged to preview the best (3) LBD sketches on iPads and select their favorite design, while meeting each designer in person.

Who are the designers?  (1) 2009 Emerging Designer Bri Bridge (2) 2010 Emerging Designer Alma Primero and (3) 2010 Emerging Designer Shantidas Contu-Owen

How do we choose the winner?  The LBD challenge evolved from the necessity to support past emerging designers and to inspire them to keep their fashion dream alive!  Each will build their LBD sketches into actual dresses to be displayed at Phoenix Fashion Week in our Style Villa.  Then it will be up to YOU to vote for your favorite sketch or dress leading up to PHXFW.  The winner will be announced Thursday Oct. 4th at 7:00pm at the ‘Little Black Dress Challenge’ display, inside the Style Villa.

Neiman Marcus and Phoenix Fashion Week to Partner for Fashion’s Night Out

Fashion’s Night Out is the biggest fashion and shopping party in the world. It officially turns four this September 6th and Phoenix Fashion Week is thrilled to celebrate this by partnering with the valley’s chicest shopping destination, Neiman Marcus Scottsdale!

As an official partner, Neiman Marcus has been supporting Fashion’s Night Out in every one of their stores nationally since it’s inception in 2009. “From the beginning, the goal for the Scottsdale store was to provide a fun celebration of the best in fall fashion, as well as create a lively night featuring local musicians, artists and arts organizations, schools, fashion organizations and charities,” said Public Relations Manager Lisa Pagel.

For the first time, Phoenix Fashion Week is partnering with Neiman Marcus for Fashion’s Night Out to officially launch our Little Black Dress Challenge to the general public. This challenge is meant to support the creativity of our past Emerging Designers from fashion week, as they are asked to create their best little black dress sketches true to their design aesthetic. Make sure to visit the Phoenix Fashion Week booth on Level 2, Dress Department, where you can vote for your favorite sketches, as well as meet and greet these talented designers! For more information about the LBD Challenge, read the official press release. Be sure to dress in your little black dress, as the best dressed guest will win a VIP Package for 2 to fashion week in October!

Beginning at 5pm, Neiman Marcus will have loads of exciting events during their Fashion’s Night Out event, including a Fall Trends Fashion Show and trunk show by celeb favorite Oday Shakar (who showed his line at PHXFW 2010!).

Keep the fashion party going and follow us to The Saguaro Scottsdale, where the Official Fashion’s Night Out After party will be taking place. Sip champagne, get a complimentary mini-mani, and network with local fashionistas and industry professionals.

Hope to see you there fashionistas, in your best LBD of course!

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

Christmas Eve Fashion POLL…VOTE NOW!

Phoenix Fashion Week is happy to continue our poll series, which asks fashionable questions each week.  Based on your random comments and votes, we will be giving our readers wonderful prizes.

This week, the winner will receive a Phoenix Fashion Week t-shirt.

Be sure to vote (deadline is 1.3.11) & leave a comment along with your e-mail address.

Phoenix Fashion Week media team member, Lauren Pfingstag writes:

Favorite Winter Accessory Poll…VOTE NOW!

Phoenix Fashion Week is happy to continue our poll series, which asks fashionable questions each week.  Based on your random comments and votes, we will be giving our readers wonderful prizes.

This week, the winner will receive a Phoenix Fashion Week t-shirt.

Be sure to vote (deadline is 11.15.11) & leave a comment along with your e-mail address.

Phoenix Fashion Week media team member, Lauren Pfingstag writes: