Posts Tagged ‘ phoenix bloggers ’

Street Style with PHXFW: Runway Beauty Forecast at TONI&GUY

Bloggers and local media were invited to the Runway Beauty Forecast event hosted by Phoenix Fashion Week. With fashion week coming up in October, this exclusive event was an opportunity to preview some of the latest hair and makeup trends that will be debuted on the runway. Guests were also given personalized makeovers, with hair by TONI&GUY, as well makeup by the Official Cosmetics and Skincare Brand of PHXFW: Boots & Walgreens. Of course, many of the attendees were looking glamorous and are featured in this week’s street style:

blog pic 1

Ren Roberts
Top: Michael Kors | Shorts: Michael Kors | Shoes: 7forallmankind | Purse: Prada
Follow her style on Instagram: @mrsrenroberts

blog pic 2

Natasha Duran Lynch (PHXFW Emerging Designer)
Top: White tank | Skirt: Hues of Ego | Shoes: Shoe Dazzle | Accessories: Michael Kors watch and gold necklace
Follow her style on Twitter: @huesofego

blog pic 3

Raeanna Blackburn
Colorful Romper: Unknown | Shoes: Etienne Aigner
Follow her style on Instagram: @raeannablackburn

blog pic 4

Olga Medvedeva (PHXFW Accessory Designer) 
Black dress | Vest | Accessories
Follow her style on Instagram: @olgamdesigns

Article and Images by Danny Zamora for Phoenix Fashion Week

“The Resource For All Things Fashionable”

Designer of the Year Bri Seeley Returns to Phoenix to Host Trunk Show

TrunkShow SQUARE

Whether you are a fashion blogger looking to network, a fashionista that shops local or you just want to stay on-top of the latest trends, the upcoming Bri Seeley x Indie Stitch event at Clothes Minded is a must! Join Bri Seeley, Phoenix Fashion Week’s 2012 Designer of the Year, for an exclusive shopping event at popular Ahwatukee Foothills boutique Clothes Minded! Clothes Minded owner Kim Kendall is passionate about supporting local designers (many of them connected with Phoenix Fashion Week!) and is striving to build awareness about the fact that “designer” clothing doesn’t have to cost a fortune.  “I am hosting this event to not only support Bri Seeley, but support the blogger community because they’re becoming a huge influence in the industry…every brand today should have a blog!” Kendall said.

Shop her award winning Escape Collection at 40% off, and pre-order her newest Silence Collection that debuted on the Phoenix Fashion Week runway last month! “I’m very excited to be returning to Phoenix. The community has been so remarkably supportive of my brand since winning Designer of the Year. An event like this, and the partnerships with Phoenix Fashion Week, Clothes Minded, and Indie Stitch give me an opportunity to connect with my customers on a more personal level,” Seeley said.

DATE: Friday, November 15, 2013
TIME: 4pm to 8pm
LOCATION: Clothes Minded AZ, 4810 E. Ray Road. #13, Phoenix, AZ 85044

Bri Seeley has also partnered with well-known local blogger Dustin Hoyman of Indie Stitch to activate the talented crop of bloggers here in Arizona. “Bloggers are becoming increasingly important to fashion. While a singular blog might not have the impact of a large publication, a strong blogging community can provide the voice and excitement to be the catalyst for change. We’re now seeing new trends and styles emerge from the blogosphere with viral speed. Indie Stitch wants to help build and grow our fashion community through creating real life connections between bloggers. The larger and more connected our community, the easier it is to attract designers and brands to our town, thus helping to grow our scene,” Hoyman said.

Article by Lauren Pfingstag for Phoenix Fashion Week
“The Resource For All Things Fashionable”

GUEST BLOG: Dubai Designer Joins Phoenix Fashion Week Boot Camp

efua efua 2

Guest Blog by: Mignon Gould, blogger for The Chic Spy

DUBAI — East meets West when Dubai-based womenswear designer Efua Mensah-Browntakes to Skype and virtually joins 12 other designers in the Phoenix Fashion Week boot camp program, where she will have a chance to win the title “Designer of the Year” and $10,000 in goods and services.

During the program, emerging designers will spend four months learning business basics and honing their fashion skills to help build their brand. Efua was selected from a nationwide search says Phoenix Fashion Week Executive Director Brian Hill. “Her collection is relevant, well made, and very marketable” he adds when explaining what sets her apart from many emerging designers.

Efua, pronounced Ef-wa, has been designing since she was five-years-old. Born in Ghana, Efua lived in the UK, South Africa, UAE and the US. She was inspired to become a designer after seeing her stylish aunt in a “beautiful red dress and shoes,” she explains. When most girls her age were playing with Barbies and Easy-Bake ovens, Efua was knitting, crocheting, and hand-sewing her own outfits.

But, it wasn’t until 2011 after she graduated with an MBA from the University of Chicago that Efua’s love for fashion and childhood dream was put into fruition, leading her to create her first collection “Like the Desert Missed the Rain” under the label Proverbs by Efua, a contemporary line of dresses in dark and bright hues with color-blocked themes made from fine silks and cottons.

But, that wasn’t her first name choice. She originally wanted to call the brand “To Fish” in homage to the proverb, “Give a man some bread and he’ll eat for a day, teach him to fish and he’ll eat for a lifetime.” After brainstorming with family and friends, she settled on the current name because, “It encompassed all great proverbs that relate to giving hope and making a difference,” she says.

In January 2013 Efua launched Proverbs by Efua. She tells how the line parallels events in her life and describes the collection as “lots of dark colors mixed with pops of color.” The dark colors represent the past and the bright colors, the hope for the future. For a personal touch, she named each piece after a friend.

In line with her philosophy of making a difference, Efua introduced her new line during National Slavery and Human Trafficking Awareness Month, a cause that she is passionate about. She contributes 20% of profits to The A21 Campaign, whose goal is to end human trafficking.

With her designs Efua wants women to not only feel that they’ve invested in a quality item of clothing, but also made an impact in another’s life. When asked who she would like to design a piece for, she mentioned actressAngeline Jolie. “When I think of present day Angelina Jolie, I think classic, sophisticated, high-end, inspiring, authentic, impactful and that’s what we’re about at Proverbs By Efua,” she says.

As a designer living abroad, Efua has met many challenges from managing inventory and time zone differences, to making trips back to the US, which is her primary market. But despite any obstacles, she remains focused and positive. “I believe in what I’m doing so these just further ignite my passion to continue,” she says. “I wouldn’t change it for the world. With great success, comes great challenge and I’m blessed to be able to have the ability to be challenged daily.”

Efua is excited to take on her next challenge; being part of Phoenix Fashion Week. She believes the program will help her gain the skills and knowledge needed to be successful in the industry. “I feel like Phoenix Fashion Week is the perfect platform for emerging designers to legitimize their brands and also gain tools to stay in business for seasons to come,” she says.

3 style tips from Efua:

  1. Don’t wear a dress only because it’s cute and everyone else is wearing it; choose something that flatters your body type even if it’s not trendy. Trends are not for everyone.
  2. Sometimes keeping things simple and chic goes a very long way.
  3. Pick your shoes wisel; they can make or break your outfit.

For more information on Proverbs by Efua, visit or The A21 Campaign, visit To learn more about Phoenix Fashion Week, visit

Chicly Yours,
The Chic Spy

(Images courtesy of Proverbs by Efua)

Valley Blogger Shines as a Bright Opportunity for At-Risk Youth

shine projectMeet Ashley LeMieux, a 26 year old local entrepreneur living in Phoenix. After teaching at an inner city high school as an internship, she knew she needed to do something for the at-risk youth that she grew to love so much. Ashley started a non profit organization, The Shine Scholarship Project, which raises money to send at risk youth to their first year of college. 8 months ago, she knew she needed to still do more, so she launched a for-profit business called Threads by The Shine Project. This business employs the kids to make fashionable and trendy bracelets so they can pay their way through college and learn important business skills to be successful in life. They have changed Ashley’s life in every way. Inspired yet? Thought so.

In fact, after meeting her for the first time, Phoenix Fashion Week was seriously inspired by this young blogger/entrepreneur and knew we had to be involved. One of Phoenix Fashion Week’s main pillars is Humanity, and we are excited to announce that we have partnered with Ashley and The Shine Scholarship Project to host her upcoming Beauty Bar Charity Event, along with various blogging and social media classes within her Seminar Series at The Fashion Hub!

I had the amazing opportunity to speak with Ashley via email to learn more about her style, blog and exciting ways you can see The Shine Project in action!

What is the main takeaway/message from a first-time visitor of your blog?
“My blog,, is written to inspire people to go after their goals. I cover everything from inspirational stories to fashion to hair DIYs. I feel that it is so important that people build their confidence and know that they are amazing and have so much potential within them. If they can catch a little glimpse of their worth while visiting my blog, then I have done my job.”

How have your past experiences inspired you to give back your time to others and brought about your passion for supporting youth and speaking to your peers?
“I have always had a passion for helping other people. I truly believe that I was created for that purpose. At the age of 21 I went on an 18 month mission for my church. For a year and a half all I did was serve others, and I had never felt so happy in my whole life. When I got home I knew that I had to do something that would allow me to help others, because I am so passionate about it. Youth have a special place in my heart because they are looking for mentors, and I see how much goodness they can accomplish in their lives if they just have a little guidance.”

Who inspires you?
“My mom and sister are my biggest inspirations. They are the most giving people I know.”

With having accomplished so much at a young age, how do you think others your age or younger can make a difference in their own community?
“I think one of the biggest misconceptions about making a difference is that you have to go out and do this huge, big thing in order for it to matter. That’s so far from the truth. It’s doing the little things, every day, that bring about change. It’s going out of your way to be kind and creating joy in the hearts of those that you come in contact with that makes the biggest difference. As part of our non-profit, we take the youth we work with on service projects every month so they can see the positive contributions they can have on the community around them. It changes them.”

You hosted an almost pop-up shop of sorts at our MIM event, why did you feel this event was the perfect beauty barfit for your sister brand, THREADS?
“Threads fit perfectly with the MIM event because of the style and cause behind them. The attendees loved Threads, and we’re so excited to be able to reach them with our message.”

Describe your style.
“I dress really girlie. I wouldn’t say I have a set style, but I love mixing and matching patterns that make a statement.”

Three things you can’t live without? 
“God, my family, and sushi ;)”

Currently in your purse? 
“A bunch of receipts that I need to organize, my wallet, pink lipstick, business cards, bracelets, and plane tickets.”

Tell us about your upcoming Beauty Bar event, how will this directly benefit your youth scholarship program?
“Our 2013 charity benefit is taking place at The Fashion Hub on April 20th. It’s a girl’s night out where women will pay only $60 to come get their hair, nails, brows, and makeup done all in the name of charity! 100% of the proceeds will go to 2013 college scholarships. We’re so excited to host the event at Phoenix Fashion Week’s new hub, and it’s going to be such a fun night. We’re encouraging people to buy a ticket to donate to one of our students if they are unable to attend. More information and to purchase tickets can be found at”

What’s next for you? 
“We’re really taking Threads to the next level this year by traveling around the country to sell at different shows and spread our message. I also am teaching blogging classes at The Fashion Hub starting April 27th. The classes will help business owners and bloggers who want to grow their brand through blogging. Blogging and creating a social media community is the biggest reason we’ve been able to grow so quickly, and I’m excited about sharing what I know with other people. We only have a couple of spots left for the classes, so if you’re interested email me at for more details.”

*We love our readers! Comment below with why you feel you could benefit from Ashley’s upcoming seminar series and we will choose a random reader to WIN A SEAT IN ONE OF SHINE PROJECT’S CLASSES! 

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

PHXFW Street Style: Arizona Blogger Conference at the Saguaro Hotel 4/28

The PHXFW Media Team was thrilled to attend the first-ever Arizona Blogger Conference last Saturday, and we were BEYOND impressed! From the awesome goodie bags stuffed with full size products, jewelry, gift cards (and more!) to the beautiful venue and amazing speakers, the event was simply blogger heaven. The event began with pictures in front of a Madewell denim quilt backdrop (we heard this event was its next stop after Coachella!), a friendship bracelet station and loads of delicious bites and vendors to shop. Later into the evening debuted a fabulous model from The Agency Arizona, who showed off her best blogger poses to the sold out crowd. Guests were led into an intimate room at the Saguaro, perfect for the presentations by some talented speakers, covering everything from lighting and photography to leveraging your blog as a business. The event concluded with an exciting raffle, catchy music and bloggers raking through their goodie bags (myself included!).

Overall, the Media Team met so many passionate fashion bloggers, spotted some friendly faces like Dustin of Indie Stitch and Heather of LA Fashion Snob and truly enjoyed ourselves. We couldn’t be more happy for the Phoenix Style Collective, who, along with PHXFW, honestly believe in the blogging community in Arizona and offer up their support with events such as this. Now THAT is something to blog about!

In case you were wondering, snapping the evening’s street style couldn’t have been more fun, seeing all the stylish bloggers the event attracted. The chic Saguaro Hotel backdrop didn’t hurt either!

Heather Petry of LA Fashion Snob

vintage dress by Deja Vu boutique, Forever 21 clutch, Modtoast starfish cuff, Bakers shoes/necklace, handmade fascinator

Rachel Orr

Free People dress, Forever 21 purse/shoes, necklace from Mexico


Celine Hacche, Community Liason for The Saguaro Hotel

Urban Outfitters dress, Rumble and Spur necklace, Madewell/Frances/Max & Cloe jewelry, Ann Taylor Loft shoes

Kristine Biggs of Kristine or Polly

Forever 21 pants/shirt, JCrew necklace, Urban Outfitters bracelet, Blowfish shoes

Ashley Murphy of Golden Divine

Bar 3 dress from Macy’s, Jessica Simpson shoes, Max & Cloe/Tiffanys necklaces, vintage/Nordstrom/Francesca’s/Michael Kors arm party

Post a comment with your favorite part of the Arizona Blogger Conference and you could win a PHXFW T-shirt!

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”