Archive for the ‘ Brand Spotlight ’ Category

Warby Parker’s ‘Spectrum Sun Collection’ Makes a Spring Splash

warby parker pic

One of the easiest ways to add instant sophistication to your spring ensemble is with a pair of colorful sunnies. Lucky for you, eye-wear designer Warby Parker recently revealed an all-new collection, “Spectrum Sun” featuring “cheery shapes and punches of color” that will brighten up your spring plans this season.

What’s more, there’s no need to feel guilty about your purchase. For every pair sold, Warby Parker distributes a pair to someone in need. Now that’s what we call fashionable giving!

We had the opportunity to catch a preview of the collection and highlighted some of our favorite styles below:


We love the oversized Hall‘s strong browline and slightly square lenses, with a perfectly pretty cherry blossom tint.


For a smoky punch to your ensemble, consider the Boyd in Marbled Charcoal. 


Aviators are classic, and the Raskin in Jet Silver is a fresh take for the season.


“Forget going incognito. Quimby’s Absinthe round lenses will turn heads.”


The Downing (Striped Sassafras) is quirky, yet refined, and the blue tint feels fresh for spring.

Which pair of sunnies will you be rocking this spring? Share in the comments below! 

Article by Lauren Pfingstag for Phoenix Fashion Week, Images Courtesy of Warby Parker

“The Resource For All Things Fashionable”

Fashion Week Favorites: Bonobos Man-tastic Gift Guide

Wondering what gifts are perfect for the men in your life? Online retailer Bonobos recently released their Man-tastic Gift Guide, offering men’s apparel and accessories for the ideal wardrobe. We’ve chosen our fashion week favorite picks from the guide, including essentials perfect for those men on your holiday shopping list!

bonobos gift guide

bonobos flannel

Buffalo Flannel Slim – Green – “Meet a heavy-duty flannel that’s as soft and warm as it is ruggedly handsome”

bonobos striped shirt

Barlow – Forest Green – “Dependable and classic, it will serve as a trusty layering piece from the chilly days of winter”

bonobos grey blazer

The Nottingham Blazer – Grey: “Meet the Nottingham, and find out what happens when a glorious Old World fabric meets a modern design and an impeccable fit.”

bonobos briefcase

Dipped York Brief – Black/Black: “An all-purpose bag for the business minded man.”

bonobos pocket square

The Cooper Square – “There’s no better way to add some class to a suit or blazer than with the classic pocket square.”

Article by Lauren Pfingstag for Phoenix Fashion Week, Images Provided by Bonobos

“The Resource For All Things Fashionable”

Designer of the Year Bri Seeley Returns to Phoenix to Host Trunk Show

TrunkShow SQUARE

Whether you are a fashion blogger looking to network, a fashionista that shops local or you just want to stay on-top of the latest trends, the upcoming Bri Seeley x Indie Stitch event at Clothes Minded is a must! Join Bri Seeley, Phoenix Fashion Week’s 2012 Designer of the Year, for an exclusive shopping event at popular Ahwatukee Foothills boutique Clothes Minded! Clothes Minded owner Kim Kendall is passionate about supporting local designers (many of them connected with Phoenix Fashion Week!) and is striving to build awareness about the fact that “designer” clothing doesn’t have to cost a fortune.  “I am hosting this event to not only support Bri Seeley, but support the blogger community because they’re becoming a huge influence in the industry…every brand today should have a blog!” Kendall said.

Shop her award winning Escape Collection at 40% off, and pre-order her newest Silence Collection that debuted on the Phoenix Fashion Week runway last month! “I’m very excited to be returning to Phoenix. The community has been so remarkably supportive of my brand since winning Designer of the Year. An event like this, and the partnerships with Phoenix Fashion Week, Clothes Minded, and Indie Stitch give me an opportunity to connect with my customers on a more personal level,” Seeley said.

DATE: Friday, November 15, 2013
TIME: 4pm to 8pm
LOCATION: Clothes Minded AZ, 4810 E. Ray Road. #13, Phoenix, AZ 85044

Bri Seeley has also partnered with well-known local blogger Dustin Hoyman of Indie Stitch to activate the talented crop of bloggers here in Arizona. “Bloggers are becoming increasingly important to fashion. While a singular blog might not have the impact of a large publication, a strong blogging community can provide the voice and excitement to be the catalyst for change. We’re now seeing new trends and styles emerge from the blogosphere with viral speed. Indie Stitch wants to help build and grow our fashion community through creating real life connections between bloggers. The larger and more connected our community, the easier it is to attract designers and brands to our town, thus helping to grow our scene,” Hoyman said.

Article by Lauren Pfingstag for Phoenix Fashion Week
“The Resource For All Things Fashionable”

Couture and Cars: Model of the Year Print Campaign at Fiat of Scottsdale

FIAT print ad

Phoenix Fashion Week has experienced immense growth and opportunities over the past few years, shattering its annual attendance record  year-over-year, with more than 6,000 attendees at Talking Stick Resort 2012, doubling online ticket sales over 2011 and receiving a prominent feature in international magazine TIME. This Arizona-based fashion industry event has established itself as a top contender among other fashion events around the nation and has garnered the attention of like-minded power house brands.

This year’s sponsor and partnership roster includes top-tier companies and brands alike, including Fiat. As the modern symbol for Italian design, FIAT is quickly becoming a force to be reckoned with in fashion, recently partnering with Jennifer Lopez and Condé Nast. The brand’s fashionable, limited-production lifestyle cars for the discerning customer will be on display this year as the Official Car of PHXFW 2013.

In partnership with this chic European car company, Phoenix Fashion Week hosted their No7 Model of the Year Print Campaign Challenge for our Top 40 models, featuring a live photoshoot at Fiat of Scottsdale with models dripping in couture and all things luxury. Don’t miss Fiat of Scottsdale’s impressive setup on-site at Phoenix Fashion Week at Talking Stick Resort October 3-5, as the Official Car of PHXFW 2013. For more information on Fiat, visit:

Focal Point Salon Presents…MIM Rocks Fashion

focal point

There are many important components that go into styling a fashion show. From the hair and makeup to accessories and the clothing itself. For MIM Rocks Fashion every year, top stylists are given a platform to show their creativity and styling talent to the fashion community in high-energy, focused fashion shows featuring looks by local designers and boutiques. Phoenix Fashion Week is thrilled to announce our MIM Rocks Fashion Title Sponsor for 2013, Focal Point Salon.

Focal Point Salon was born June 30, 2009 with a vision of a relaxing, colorful, and pampering atmosphere with a focus on guest satisfaction, catering to men and women alike. Their services include hair, makeup, and facial waxing. “Our Lather Lounge is our shampoo area separated from the salon by a waterwall. The room has four massaging shampoo chairs, dimmed lighting, soft music, and each guest is offered a hand and arm massage along with their scalp massage. After a long day at the office, the Lather Lounge experience is sure to put the mind at ease and relieve stress,” said Focal Point Salon Owner Lauren Naylor.

As a consistently recognizable name at fashion week events since last year’s Emerging Designer Announcement, Focal Point Salon is working behind the scenes with each of the five stylists leading up to and during the event to ensure their vision comes to life on the runway, from the perfect pop of lip color to a complex side braid, expect to see lots of fashion forward looks on the runway this Friday. “The Emerging Designer Announcement last June was an exciting event to be involved in. MIM Rocks Fashion is a larger show with many more models and looks. For us, it’s an amazing experience to be involved in and any fashion events possible…Not only for the experience but from a networking standpoint as well. It’s great to see the talented designers bring forward their new looks and for us to play a part in the completed look,” Naylor said.

For MIM Rocks Fashion, Focal Point Salon will collaborate with our top stylists to convey the exact look and feel they are envisioning for each of their fourteen runway looks. “We always come to an event prepared by putting together a book of current looks for the season. This way the designer can give us ideas of what they are looking for. The stylists come with an open mind and several accessories, pins, products and tools to be able to create the desired style. Same thing with makeup…whether a bold or natural look, we have many options available. Basically, we come ready for anything!”

“2013 will be a great year and we are thrilled to be a part of MIM Rocks Fashion and other upcoming events with Brian Hill and Phoenix Fashion Week!”

SPECIAL OFFERS: Visit to take advantage of their exclusive specials and promotions, updated regularly that you can click and print to redeem in-store. For first time guests, current offers include $10 off haircut and style, $35 shampoo and blowdry, and$35 Awapuhi Keratriplex Treatment. Right now, their biggest deal for all guests is their Dream Catchers Hair Extensions promotion for $999 – includes hair and labor (a $1499 value).

If you haven’t purchased your tickets yet, there are still standing room passes available at:

Article by Lauren Pfingstag, Images Courtesy of Focal Point Salon
“The Resource For All Things Fashionable”

MIM Rocks Fashion Designer Lineup Brings Spring Trends to Your Closet

Spring is here, and Phoenix Fashion Week is in the mood to ‘Spring into Fashion’ with all the latest trends and colors of the new season. From black and white to cutouts and spring’s top colors like emerald, this year’s 4th annual MIM Rocks Fashion is a must-see for any local fashionista looking to glimpse the top spring trends in a high-energy fashion show, styled by top local stylists and featuring designer pieces to transition your wardrobe into spring.

Take a peek into the five fabulous designers and brands gracing the MIM Rocks Fashion runway this year:

Bri Seeley

Bri seeley logo

Based out of Seattle, Washington, Bri Seeley is uniquely feminine fashion for the inspired woman. The styles are contemporary with intriguing details, and Made in America with the highest quality fabrics. Each piece is designed to enhance the female figure and allow the wearer’s inner beauty to shine. Bri’s clients rave about her ability to invoke a feeling of confidence through fashion.  Bri Seeley’s Escape Collection was seen gracing the PHXFW 2012 runway, where Bri was named ‘Designer of the Year’ and will debut on this April! Styled by Brian Swan, returning to MIM Rocks Fashion for his third year, Bri’s show promises a trendy sophisticated look. “I am so excited to partner with a talented fashion stylist like Brian Swan! It will be fun for me to see my collection in a new light since I am the one that typically styles all of my shows!” Seeley said. For a little sneak peek into what you should expect to see on the runway for her show March 29th, Bri plans to bring an ethereal feel to her spring looks. “Expect ultra femininity, lush fabrics, and flowing beauty!”

ENVY by Khanh

envy by khanh logo

As a fashion designer, Khanh has developed an audacious aesthetic of femininity, juxtaposing tradition and innovation.  Bold lines, bold colors and bold geometric shapes make ENVY BY KHANH immediately recognizable.  After debuting his impressive Emerging Designer collection at PHXFW 2012, Khanh plans to wow again with his fashion forward spring collection featuring trendy cutout details and colorblocking. “The Envy by Khanh spring collection of 2013 will help set the trend for the upcoming spring season starting with Arizona.  With the help of Phoenix Fashion Week, we will continue to bridge designers and buyers together,” Khanh said. Styled by MIM Rocks Fashion veteran Fawn Cheng, the show is sure to bring a level of dramatic sophistication to your wardrobe this spring. “Long and elegant pieces will share the runway, along with the short, simple and bold.”

Clothes Minded


After being in the retail  and fashion merchandising industry for over 25 years, owner Kim Kendall felt it was time to open a shop of her own. Located in the Ahwatukee Foothills area on Ray Road and the I-10, Clothes Minded is a boutique featuring hand selected, trendy pieces from recognizable brands like Ella Moss and BB Dakota, along with many local PHXFW brands like Shawl Dawls, Jhaus and more! “I am passionate about supporting the local designer which is why I carry many local designer brands in my store,” Kendall said. As a new boutique working to offer merchandise unique to their customers’ shopping habits, Clothes Minded sets itself apart in a sea of the same and hopes to create a sense of awareness through MIM Rocks Fashion. “Being tied in with Phoenix Fashion Week will give my store credibility with the fashion conscious ladies in Arizona, those are the ladies I want shopping in my store.” Styled by 3TV personality and personal stylist Rochelle York, Clothes Minded’s spring show will feature affordable, wearable trends, promising pops of color and fun twists.

Amir’s La Voute

amir la voute-1337809551

This eclectic vintage shop is located inside the dashing Vintage by Misty boutique in the heart of Downtown Phoenix. Whether you are looking for vintage wear, business casual, T- shirts, or accessories, they have you covered! This boutique carries everything from mens vintage, to limited edition luxury, mens accessories, and even fun oddities from some of the world’s top designers. Originally from Tehran, Iran, owner Amir Saebi got a taste for European fashion at a young age. It’s Amir’s first year with MIM Rocks Fashion and he plans to bring his youthful energy to the runway in a big way! “Fashion will always play a big role my life and at this moment I am fortunate to have the opportunity to share my fashion with others!” Naturally drawing inspiration from the 1950’s-60’s, fashion forward Amir will style his own unique vintage menswear line, showcasing the best mens spring trends. “Attendees can expect to see a timeless fashion mix with some unique edge, envision Frank Sinatra mixed with a little bit of Hendrix!”

Divaz Boutique

divaz logo cropped

Divaz Boutique and Grand Central Clothing represent the stylish and modern woman. They strive to set fashion trends by incorporating designers and brands from the Phoenix market, as well as Vegas, LA, Dallas and New York.  They strive to be beautiful, edgy and sexy, while still keeping it classy. Divaz Boutique and Grand Central Clothing also strive to keep prices in a range that excite customers of all ages and incomes. They focus on supplying designer staples with moderately priced mix and match pieces to create the ultimate “Grand Diva” look. “This experience will benefit us by exposing our brand to hundreds of people who haven’t yet shopped our boutiques. We are excited to tell our fashion story and hopefully gain new customers that support and believe in our vision,” said owner Andrea Reiss. Styled by Tucson-based stylist Yeka Bruner, the runway looks promise to be “bright and affordable looks that everyone can relate too. Daytime, night time, party time!”

Don’t miss these showstopping designer shows Friday, March 29th at MIM Rocks Fashion! For more details and to purchase standing room tickets, visit: 

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

A Lunch Date with Oscar de la Renta

This lunch date calls for gorgeous embroidery, bold stripes, and a little bit of latex. The Oscar de la Renta spring 2013 campaign was shot by Craig McDean, styled by Alex White, starring Liu Wen and Caroline Brasch Nielsen.