Meet PHXFW’s Established Designers – Saturday

For the final night at Talking Stick Resort, Phoenix Fashion Week is featuring evening-wear apparel on the runway, sure to be a crowd pleaser. The established designers shows will feature celebrity favorites Stop Staring! and Blaque Label, as well as Mariska  and many more!

Read on for an insider glimpse into these designers’ minds and what guests should expect to see during fashion week!

Stop Staring!

Designer: Alicia Estrada

Look of  Line:  “Stop Staring! is retro inspired dresses, inspired by the 1940s and 1950s film noir. Our dresses are timeless and classic, and can be worn from day to dinner.  Stop Staring! Is known for its amazing fit, and quality! Our dresses are available up to size 18, and they look great on all shapes and sizes! Plus our dresses are worn by so many celebrities, including Paris and Kim Kardashian! The dresses look classy and sexy on everyone!”

Desired Audience Response: “I hope the audience falls in love with Stop Staring! We are putting together an amazing runway show for Arizona!  We cant wait to show our latest collection!”


Brand Mission: “Early on the PRVCY brand was founded with a noble goal in mind: to create great casual couture apparel for women and men, share the profits with various breast cancer research foundations across the country and help in early detection and finding the cure. Today our company is carrying this legacy on. We are designing some of the best denim apparel on the planet, expanding into other deluxe casual clothing lines and will continue to support the breast cancer research as well as various other philanthropic causes. Just as the three threads of our trademark Lifeline design the mission of our company is based on: Faith, Hope, and Love.”

Joy Li

Designer: Joy Li

Look of Line: “Sophisticated Effortless Urban Lifestyle”
Desired Audience Response: “Feel they can wear as Lifestyle vs. Occasion… mix and match to create different looks that you can wear all the time. (ie: Elegant Slumming Jacket with jeans and boots)”


Designer: Maria Janossy
Look of Line: “The look of my line is wearable sexy / elegant / flowy / abundant / dramatic and cohesive in the sense that most pieces are interchangeable and can transition seamlessly from day to evening or weekend.”
Desired Audience Response: “With the fashion show I’d like to create a sense of wonderment in the audience and a sense of urgency like “I want that piece now!”
Michelle Jonas
Designer: Michelle Jonas
Look of Line: “Michelle Jonas Travelwear is designed to make every woman feel confident, sexy, feminine, and empowered. The collection is created for a woman who is active, cultured, successful, spirited, and low-maintenance. Versatility is key, with a perfect balance between sophisticated, polished pieces and quintessential California bohemian cool. From tie dye maxi dresses to chiffon oversized kaftans and glamorous cocktail dresses, the line makes use of lace, jersey, chiffon, gauze, and charmeuse for a flattering, feminine style.”

 Blaque Label

Designers: Vanessa Lee and the Blaque Label Team

Designer Beginnings: “We aren’t just designers. Blaque Label is a team headed by a creative director that pulls inspiration from all things evolutionary to life. A beautiful meal or a fierce shoe can inspire the look of any season.”

Why PHXFW?: “Blaque Label has been blessed with growth during a stale economy. We believe that PFW was there with us from the start so we wanted to support our supporters and create a sense of fashion unity.”

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

    • mycharmingsister
    • October 10th, 2011

    thanks for including these new labels! Can’t wait to check them out. And also will the Phx Fashion Wk pictures be up soon?? Xo Julia

  1. October 8th, 2011
    Trackback from : With Flattering Feminine

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