Archive for the ‘ Bloggers ’ Category

WWDMAGIC “Official Blogger” Has Local Roots


Know as fashion’s most comprehensive collection of women’s apparel, accessories and footwear, WWDMAGIC showcases more than 2,000 emerging to established labels across every pricepoint and trend. Presented in collaboration with Women’s Wear Daily, WWDMAGIC features expert fashion forecasts, exclusive networking events, cutting-edge seminars and all the styles of the season. Phoenix Fashion Week travels to Las Vegas every season looking for the next “it” designers as a part of the 12-City Designer Tour.

It’s always great to see friendly faces among the 1,000’s of vendors setup each day, and we happened to spot one such stylish local, fashion blogger Esmirna Tapia of Platforms for Breakfast.

We had the chance to catch up with her recently and find out how she came to be an “Official Blogger” during WWD Magic, speaking on blogging panels and receiving loads of exposure with local roots:

Tell me about your background as a fashion blogger: “I began writing this blog in 2011 because being the creative soul that I am, I needed an outlet to express myself through daily thoughts and happenings. I ended up being too busy with school that I neglected it, posting sporadically whenever I remembered to. Finally, after a year of following other fashion bloggers, I decided I wanted to rebrand my blog, and start fresh with a new concept. I wanted to document all of the different outfits I wore weekly in order to someday look back and see how my personal style progressed. I wanted to inspire others and give them the opportunity to reach out to me with any questions or styling advice they may need.”

How did this opportunity to be a featured blogger at MAGIC come about? “I actually found out about this opportunity through the WWDMAGIC Instagram. They required you to choose a brand that was going to be showcasing their items at the Las Vegas Convention Center, write up an article about them, and they would choose 18 finalists to go into a final round based on the creativity of the post. From there, people had to vote for you to be one of the eight finalists to get the prize- roundtrip to Vegas, access to the WWD MAGIC show as an official blogger, and tons of goodies from some of the brands that were there! I finished in first place, bringing in 608 votes in almost 2 weeks (people could only vote once every 24 hours, so it was a bit stressful)!”


What was the experience like? How did you prepare? “It was amazing, especially since it was my first time there (and what a treat to go as an “Official Blogger”)! The bloggers all had to speak on different panels-some regarding a variety of topics in social media, others were where we had to talk about trends, and we even had the chance to get one-on-one conversations with our audience. I got to walk the floor, talk to different brands, buyers, and even had the opportunity to meet a few celebrities! Overall, I was a bit anxious about the whole thing beforehand, but I had the opportunity to talk to other bloggers who had been there previously been there and that completely eased my nerves! I hope I get to do it all over again next season!”

What were some of the takeaways or learning lessons from it? “I learned so much at MAGIC; I underestimated how much work goes into the whole thing! From building the booths to learning just where everything was! I left feeling very fortunate that I got to experience the show, since you obviously can’t get in the Las Vegas Convention Center without being somewhat involved in the fashion industry (buyer, etc.). There was so much I finally comprehended when it came to being a buyer and a brand representative, and it was overall a very eye-opening experience!”

How did it feel to be a local blogger out of Arizona featured at the largest retail trade-show in the world? “It was truly amazing! Arizona is not really known to be huge on fashion, so being able to have gone as a local blogger was a unique experience.”

Cheers to you, Esmirna! If you love her style, check out her fashion blog at:

Article by Lauren Pfingstag for Phoenix Fashion Week

“Your Resource For All Things Fashionable”

Designer of the Year Bri Seeley Returns to Phoenix to Host Trunk Show

TrunkShow SQUARE

Whether you are a fashion blogger looking to network, a fashionista that shops local or you just want to stay on-top of the latest trends, the upcoming Bri Seeley x Indie Stitch event at Clothes Minded is a must! Join Bri Seeley, Phoenix Fashion Week’s 2012 Designer of the Year, for an exclusive shopping event at popular Ahwatukee Foothills boutique Clothes Minded! Clothes Minded owner Kim Kendall is passionate about supporting local designers (many of them connected with Phoenix Fashion Week!) and is striving to build awareness about the fact that “designer” clothing doesn’t have to cost a fortune.  “I am hosting this event to not only support Bri Seeley, but support the blogger community because they’re becoming a huge influence in the industry…every brand today should have a blog!” Kendall said.

Shop her award winning Escape Collection at 40% off, and pre-order her newest Silence Collection that debuted on the Phoenix Fashion Week runway last month! “I’m very excited to be returning to Phoenix. The community has been so remarkably supportive of my brand since winning Designer of the Year. An event like this, and the partnerships with Phoenix Fashion Week, Clothes Minded, and Indie Stitch give me an opportunity to connect with my customers on a more personal level,” Seeley said.

DATE: Friday, November 15, 2013
TIME: 4pm to 8pm
LOCATION: Clothes Minded AZ, 4810 E. Ray Road. #13, Phoenix, AZ 85044

Bri Seeley has also partnered with well-known local blogger Dustin Hoyman of Indie Stitch to activate the talented crop of bloggers here in Arizona. “Bloggers are becoming increasingly important to fashion. While a singular blog might not have the impact of a large publication, a strong blogging community can provide the voice and excitement to be the catalyst for change. We’re now seeing new trends and styles emerge from the blogosphere with viral speed. Indie Stitch wants to help build and grow our fashion community through creating real life connections between bloggers. The larger and more connected our community, the easier it is to attract designers and brands to our town, thus helping to grow our scene,” Hoyman said.

Article by Lauren Pfingstag for Phoenix Fashion Week
“The Resource For All Things Fashionable”

Valley Blogger Shines as a Bright Opportunity for At-Risk Youth

shine projectMeet Ashley LeMieux, a 26 year old local entrepreneur living in Phoenix. After teaching at an inner city high school as an internship, she knew she needed to do something for the at-risk youth that she grew to love so much. Ashley started a non profit organization, The Shine Scholarship Project, which raises money to send at risk youth to their first year of college. 8 months ago, she knew she needed to still do more, so she launched a for-profit business called Threads by The Shine Project. This business employs the kids to make fashionable and trendy bracelets so they can pay their way through college and learn important business skills to be successful in life. They have changed Ashley’s life in every way. Inspired yet? Thought so.

In fact, after meeting her for the first time, Phoenix Fashion Week was seriously inspired by this young blogger/entrepreneur and knew we had to be involved. One of Phoenix Fashion Week’s main pillars is Humanity, and we are excited to announce that we have partnered with Ashley and The Shine Scholarship Project to host her upcoming Beauty Bar Charity Event, along with various blogging and social media classes within her Seminar Series at The Fashion Hub!

I had the amazing opportunity to speak with Ashley via email to learn more about her style, blog and exciting ways you can see The Shine Project in action!

What is the main takeaway/message from a first-time visitor of your blog?
“My blog,, is written to inspire people to go after their goals. I cover everything from inspirational stories to fashion to hair DIYs. I feel that it is so important that people build their confidence and know that they are amazing and have so much potential within them. If they can catch a little glimpse of their worth while visiting my blog, then I have done my job.”

How have your past experiences inspired you to give back your time to others and brought about your passion for supporting youth and speaking to your peers?
“I have always had a passion for helping other people. I truly believe that I was created for that purpose. At the age of 21 I went on an 18 month mission for my church. For a year and a half all I did was serve others, and I had never felt so happy in my whole life. When I got home I knew that I had to do something that would allow me to help others, because I am so passionate about it. Youth have a special place in my heart because they are looking for mentors, and I see how much goodness they can accomplish in their lives if they just have a little guidance.”

Who inspires you?
“My mom and sister are my biggest inspirations. They are the most giving people I know.”

With having accomplished so much at a young age, how do you think others your age or younger can make a difference in their own community?
“I think one of the biggest misconceptions about making a difference is that you have to go out and do this huge, big thing in order for it to matter. That’s so far from the truth. It’s doing the little things, every day, that bring about change. It’s going out of your way to be kind and creating joy in the hearts of those that you come in contact with that makes the biggest difference. As part of our non-profit, we take the youth we work with on service projects every month so they can see the positive contributions they can have on the community around them. It changes them.”

You hosted an almost pop-up shop of sorts at our MIM event, why did you feel this event was the perfect beauty barfit for your sister brand, THREADS?
“Threads fit perfectly with the MIM event because of the style and cause behind them. The attendees loved Threads, and we’re so excited to be able to reach them with our message.”

Describe your style.
“I dress really girlie. I wouldn’t say I have a set style, but I love mixing and matching patterns that make a statement.”

Three things you can’t live without? 
“God, my family, and sushi ;)”

Currently in your purse? 
“A bunch of receipts that I need to organize, my wallet, pink lipstick, business cards, bracelets, and plane tickets.”

Tell us about your upcoming Beauty Bar event, how will this directly benefit your youth scholarship program?
“Our 2013 charity benefit is taking place at The Fashion Hub on April 20th. It’s a girl’s night out where women will pay only $60 to come get their hair, nails, brows, and makeup done all in the name of charity! 100% of the proceeds will go to 2013 college scholarships. We’re so excited to host the event at Phoenix Fashion Week’s new hub, and it’s going to be such a fun night. We’re encouraging people to buy a ticket to donate to one of our students if they are unable to attend. More information and to purchase tickets can be found at”

What’s next for you? 
“We’re really taking Threads to the next level this year by traveling around the country to sell at different shows and spread our message. I also am teaching blogging classes at The Fashion Hub starting April 27th. The classes will help business owners and bloggers who want to grow their brand through blogging. Blogging and creating a social media community is the biggest reason we’ve been able to grow so quickly, and I’m excited about sharing what I know with other people. We only have a couple of spots left for the classes, so if you’re interested email me at for more details.”

*We love our readers! Comment below with why you feel you could benefit from Ashley’s upcoming seminar series and we will choose a random reader to WIN A SEAT IN ONE OF SHINE PROJECT’S CLASSES! 

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

Enter the fashion blogosphere: Start your very own fashion blog

If you’re anything like us at PHXFW, you spend a countless amount of time following and reading your favorite fashion blogs. From The Man Repeller to Tea Talk, the World Wide Web has helped to bridge the gap between fashionistas everywhere.

Why not join the fashion blogosphere yourself? With a little persistence and a lot of creativity, you could become the next Leandra Medine, one post at a time.

First things first: it’s all in the name. Choosing a moniker for your new brainchild is a major and probably the second most important element to starting your own blog. Not only will it make a statement about who you are, it will also be the thing that sticks—or fails to stick—in a reader’s head.

Once you’ve figured out a name, it’s time to figure out where you’d like it to be hosted. Popular blog hosts like and have easy-to-use interfaces and plenty of customizable features to help give your blog the perfect look. If you’re willing to dish out a couple of dollars, you can have your own original domain name sans their copyrighted stamps.

Speaking of originality, figure out how you want your blog’s overall appearance to be. Do you want to go minimal with black and white or are you the more of the colorful and eccentric type? For color combo inspirations, check out If you’re familiar with Photoshop or other graphic design software, try putting together a banner that culminates what you and your blog are all about.

When you’ve gotten all of that figured out, the fun part begins with the actual blogging. First, what kinds of topics do you want to cover? Celebrity or street style? Personal outfits of the day? If you’re into a little bit of everything, consider designating different days of the weeks for certain topics and be sure to use consistent tags to help archive everything into one place. The next step is the easiest: Blog! Don’t forget to add photos that’ll make each post that much more interesting.

Finally, the most important part for starting your own successful blog is sharing it. Urge all of your Facebook friends to check it out, tweet a link to all your followers, call Grandma and tell her about it. No matter how you share it, a friend will tell a friend (or a fellow tweeter). Remember that popularity isn’t everything, though. If your blog isn’t blasting off into the blogosphere like you wish it would, stay patient and keep producing great content out of your passion for fashion.

Just as that one cliché goes, a fashion blog is what you make it, and you have the keyboard to create whatever you want.

Have your own blog or a favorite one you follow? Share it with PHXFW!

Article by Ashley Haines for Phoenix Fashion Week

“The Resource For All Things Fashionable”