Cabana Log In Lounge Promises “Blogger Heaven” Amenities
The 2013 Phoenix Fashion Week Log In Lounge will be hosted by Cabana Apartment Homes, which means it will be more colorful and stylish than ever before. Known for their daring color schemes and unique retro-vibes, Cabana will bring their style and creativity to the Log In Lounge. Now a staple of all Phoenix Fashion Week events, this year’s Log In Lounge will be larger than ever before offering ample seating and pristine runway views in addition to serving as hub of activity, pampering and swag for bloggers and media.
“The evolution of the Cabana brand design features are strongly influenced by international fashion trends and national and local art and design,” said Cabana Modern Apartment Homes Partner Pat Watts. “Such diverse influences as runway shows in New York and Milan, art installations in Phoenix and San Francisco, vintage fabrics, textures and designs have worked their way into the Cabana design aesthetic. Taking international influences and marrying them to local inspirations has resulted in the unique Cabana look,” she said. “Partnering with Phoenix Fashion Week is a natural fit for the Cabana brand as fashion continues to be a major inspiration for the aesthetic of each of our apartment properties,” Watts said.
The Cabana Log in Lounge offers media, bloggers and designers a place to connect and recharge themselves and their gadgets. Besides serving as a spot to mix and mingle with other bloggers and media, the Cabana Log In Lounge is the Official Host Location for interviews with the designers of Phoenix Fashion Week. The tech hub is designed to operate as an onsite newsroom with charging stations for electronic devices in a prime end-of-the-runway location. Created to be the ultimate media ‘swag suite’, the Cabana Log inLounge will be stocked with snacks, beverages, product samples, gift bags and will also offer complimentary mini-manicures and a braid bar to provide onsite beauty-touch ups in between frenetic note-taking, interviews, story editing, Instagramming, Tweeting and Status Updating.
“As one of the most fashion-forward rental properties in the Southwest, we are thrilled the Cabana brand is bringing its stylish vision to Phoenix Fashion Week,” said Brian Hill, Executive Director for Phoenix Fashion Week. “When walking into any of the Cabana Modern Apartment Homes, it’s obvious how fashion is seamlessly infused into their design, from bright pops of color to quirky vintage touches,” he said.
This year’s high-tech Cabana Log In Lounge will be styled by the company’s award-winning interior design team, Private Label International and outfitted with furnishings from each of the properties. Styled like their funky apartment homes, this space will provide the ultimate place to relax, recharge and connect with others. Cabana’s unique approach to decorating will not only create a relaxing environment but also one full of color and life for anyone craving a little inspiration.
Press Release by Melissa Rein, The Brand Consortium PR