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‘Spring into Style’ with Phoenix Fashion Week

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PHOENIX, ARIZ. (March 9, 2015) Phoenix Fashion Week kicks off its 2015 series of events this month by teaming up with Downtown Phoenix’s own Arizona Center for the sixth-annual “Spring into Style” runway showcase. Hosted by Arizona Center, “Spring into Style” serves as a tribute to top stylists and showcases on-trend spring fashions set to the sounds of internationally-renowned DJ Q. On Saturday, March 21st, starting at 6:00p.m. with ‘The Taste of Arizona Center’, guests will have the opportunity to sample the best bites from local Arizona Center restaurants. Guests will also be treated to a fashionable outdoor Meet & Greet Mixer, where they will be able to shop stylish local pop-up shops with the backdrop of beautiful Downtown Phoenix, including:  State Forty EightAmber’s ClosetDillards at Paradise ValleyNazila CoutureShazia*s BoutiqueCustoms KreationsRhinestones & RelicsRuby Mae JewelryAshley Lane CompanyEuropean Wax Center, and DeVita InternationalMedia can enjoy a luxurious Log-In Lounge experience with luxurious furnishings provided by Mark Taylor, presenting modern luxury at four exciting new communities: @51, Domus, Level at Sixteenth in Phoenix and Crescent Scottsdale Quarter. Attendees can take in an interactive spring fashion show in the lush courtyard featuring hair and makeup by Salon Estique beginning at 8:30pm, followed by an after party directly following the show, hosted inside 1130 The Restaurant.

“Our team is excited to again offer a unique and popular fashion event to the heart of downtown Phoenix. Last year, it was a sold out event and with these very talented (6) stylists, we anticipate it being a hard ticket to get this year,” said Brian Hill, Executive Director of Phoenix Fashion Week.

This special runway show serves as one of several preview events produced by Phoenix Fashion Week in anticipation of the Fall event scheduled to take place October 1 – 4, 2015 at Talking Stick Resort.

Event partners include: Arizona Center, 1130 The Restaurant, Boom Digitus, Mark Taylor and Salon Estique.

Featured stylists include:
Stylist, Audree Lopez – FLORAL Trend Show Sponsored by Boots Beauty USA: Audree Lopez is a local stylist and founder of Simply Audree Kate blog. She is a senior at ASU and the co-founder and President of Business of Fashion student organization. http://www.simplyaudreekate.com

Stylist, Jackie Marin – BOLD Trend Show Sponsored by Iconic Beauty: Jackie’s style is one of a kind, sexy but elegant, dramatic, sophisticated and exciting. She loves to think outside the box and make a statement from the moment she puts an outfit together. Follow Jackie on Twitter: @jackiemarin04

Stylist, Jenesis Laforcarde – BOHO Trend Show Sponsored by Custom Kreations: Jenesis started styling at the young age of 17. From there, the world became her runway! She started a consulting company called Love Jenesis Styles that provided wardrobe styling to many clients. A year passed and she started her own clothing line, Woman’s Touch Apparel dedicated to empowering women everywhere! Then 2 years later she founded the Brave Wings Fashion Show. Jenesis is fueled with ambition and creativity; the only barrier to inhibit this journey is the one she creates for herself. http://www.lovejenesisstyles.com

Stylist, Nuvia Magdahi – DENIM Trend Show Sponsored by FINALLY MADE: Nuvia Magdahi: accessorizing your personality to immediately shine through your presence is an exquisite taste she takes pride upon. A Fashion Stylist, a Visionary Photographer and a Creative Art Director with a passionate heart cluttered with dreams. http://www.MAGDAHI.com

Stylist, Tim Boado – DISTINCT PRINTS Trend Show Sponsored by Simplicity, A Male Concept Spa: As an Image Consultant, Timothy provides services to individuals and businesses alike, focusing on attention to details to enhance their brand, professional image and personal look.Timothy C. Boado, LLC. Follow Tim on Twitter: @fashnfien

Stylist, Vanessa Gonzales – NEUTRALS Trend Show Sponsored by Dillards Paradise Valley:
Featured on Channel 3’s ‘Your Life A to Z’ for fashion segments and given the opportunity to attend and style at the American Country Awards, Vanessa has styled for countless fashion shows and has a true passion for the fashion industry. Vanessa’s background also includes styling for dozens of magazines such as Modern Luxury and Vogue Italia. http://www.vanessareneestyle.com

Tickets are available to the public for this event and can be purchased online at http://springintostyle2015.eventbrite.com/ or $40 for Style Seats and $125 for VIP Front Row. All tickets include access to official “Taste of Arizona Center” and the After Party.

WHERE: Arizona Center – 400 E Van Buren St Phoenix, AZ 85004 (Park in Parking Garage off Filmore and 5th Street)

Tickets: $40-$125
Purchase tickets at: http://springintostyle2015.eventbrite.com/

WHEN: Saturday, March 21st
– ‘The Taste of Arizona Center’ starting at 6:00pm – sample delicious bites from restaurants at The Arizona Center.
– Doors open to the public at 6:00p.m.–Fashionable “Swag Bags” to the first guests, Pop-Up Shops
– Press Conference at 6:00 p.m. (Open to select Media – RSVP to: lauren@phoenixfashionweek.com)
– Fashion Show–8:30p.m.
– After Party at 9:30p.m.

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About Arizona Center

A shopping, dining and entertainment destination in Downtown Phoenix, Arizona Center is an urban oasis with lush gardens and tranquil courtyards. The mixed-use corporate and retail space is owned by Common Wealth REIT, a real estate investment trust who primarily owns office and industrial properties located throughout the United States. The property is managed by CBRE. For more information about Arizona Center, visit http://www.arizonacenter.com.

About Phoenix Fashion Week
Phoenix Fashion Week is the leading fashion industry event in Arizona. The organization’s mission is to bridge the gap between national and international designers and premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information, please visit http://www.phoenixfashionweek.com.

SOCIAL MEDIA: Media covering Phoenix Fashion Week, posting stories, and live blogging from the the event, are encouraged to use Phoenix Fashion Week’s official social media handles and hash tags: @PHXFashionWeek and #phxfashionweek, as well as #SpringIntoStyle for this specific event.

PHOTOS: Phoenix Fashion Week at Talking Stick Resort October 1-4

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FOR IMMEDIATE RELEASE

EVENT RECAP: PHOENIX FASHION WEEK OCTOBER 1-4

Over 6,000 fashionistas, global brands hailing from Dubai, Philippines, NYC, Los Angeles, San Francisco, Seattle, FIDM and more, along with Mercedes Benz – the Official Automobile of PHXFW, Presented by Schumacher European LTD, Model of the Year Presented by Boots and Walgreens, and Official Hair Partner TONI&GUY, make for another successful year of fashion in the desert 

SCOTTSDALE, AZ  – Thousands of fashionistas, industry professionals and taste makers flocked to Phoenix Fashion Week at Talking Stick Resort for a week of high fashion, shopping and industry expert-led seminars. With an impressive lineup of global partnerships and brands, Phoenix Fashion Week has not only secured its position as the leading fashion event in the Southwest, but is quickly gaining recognition as one of the fastest growing fashion events in the country.

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Phoenix Fashion Week kicked off with Fashionably Pink on Wednesday, October 1st to a sold out crowd at Schumacher European LTD showroom in Phoenix, with proceeds benefiting local charity ‘Don’t Be a Chump! Check for a Lump!

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Mercedes Benz – the Official Automobile of PHXFW

Presented by Schumacher European LTD

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Phoenix Fashion Week at Talking Stick Resort began on Thursday, October 2nd with FIDM Debut Designers Carol Wong (left) and Tylor Leigh (right), who were fan favorites of the evening. With Wong’s futuristic elements and Leigh’s graphic colors and paint-splattered models, it’s no surprise multiple fashion bloggers named them as some of the best collections shown during fashion week.

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Finally, Phoenix Fashion Week brought in powerhouse finale designers to close each night of fashion shows, including Thursday’s Albert Andrada, Friday’s Aris Pico (top) and Saturday’s Kenneth Harion CoutureYen and Rocky Gathercole 

Additional Highlights:

 monster

Monster Products took to the PHXFW runway for the first time during the Dolcessa Swimwear show on Friday evening, styling several models in their celeb-favorite Monster Diamondz Headphones.

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The Style Villa Marketplace was a “hot spot” this year, powered by T-Mobile and featuring the latest Samsung devices, including the Samsung Galaxy Note® 4, Samsung Galaxy Note® Edge, and Samsung Gear STM.

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The Business of Fashion Seminar Series, Presented by top fashion institute FIDM.

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Internationally acclaimed TONI&GUY styled the hottest runway hair as the Official Hair Partner of PHXFW 2014.

 misha winning

Local Emerging Designer Misha Mendicino Designs was named PHXFW’s 2014 ‘Designer of the Year’ following a close competition in the Emerging Designer Bootcamp.

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Model of the Year Presenting Sponsors Boots and Walgreens announced PHXFW Top 40 models Nick and Bianca as the 2014 male and female Model of the Year Winners, who will each receive a contract with The Agency Arizona!

**MORE IMAGES: Visit our Facebook Page!**

Photos by: Dan Tabar Photography, Desert Rose Images, Steve Yap Photography and Almanza Photography

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Boots and Walgreens Set to Sponsor Top 42 Model Announcement Party

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Boots and Walgreens are proud to sponsor this year’s Phoenix Fashion Week Top 42 Model Announcement Party. Boots, a well-known UK beauty brand, recently launched its No7 Foundation Match Made Service in limited Phoenix-area Walgreens stores. The Match Made service matches women to their perfect foundation shade in just a few minutes with the help of a Beauty Expert. Match Made removes the guesswork in finding both the right shade and right foundation formula – it is foundation matching in its simplest form.

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Boots Beauty Experts will be onsite at International during our Top 42 Model Announcement Party, providing complimentary makeup touchups and helping guests find their perfect foundation match with Match Made Service. Guests will go home with their perfect shade of foundation, compliments of Boots and Walgreens.

For tickets: www.modelannoucenmentparty.eventbrite.com

“GET THE LOOK” GIVEAWAY: Post a comment below with Boots beauty product for a chance to win a ticket for you and guest into our Model Announcement Party July 10th, where you and your guest will receive complimentary No7 Foundation Match Made Service with Boots Beauty Advisors and your own beauty gift bags filled with goodies! 

Article by Lauren Pfingstag for Phoenix Fashion Week, Images Provided by Boots/Walgreens

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

Phoenix Fashion Week Brings Equestrian Fashion Show to Polo Party

Models with Polo Party champion and model Nic Roldan

Phoenix Fashion Week is an official partner of the Scottsdale Polo Championships: Horses + Horsepower, the third annual polo event with a great new title sponsor, Scottsdale Ferrari Maserati, taking place Friday, November 1st – Saturday, November 2nd at Penfolds Polo Field at WestWorld of Scottsdale.

Last October, the Scottsdale Polo Championships drew the biggest crowd in the country for a one-day polo event with approximately 9,180 fans enjoying the three-match showdown at the annual Polo Party. This year, with an expanded event schedule and an amped-up polo lineup including the sport’s top players and more vendors, more sponsors, and the 2013 Arizona Porsche Concours d’Elegance car show, America’s most-attended polo event is expected to draw up to 15,000 polo fans and revelers. With the breathtaking backdrop of McDowell Mountains and beautiful white tents lining the field, the Polo Party will again be a weekend destination for both local residents and tourists. For attendees having Phoenix Fashion Week withdrawals, The Polo Party and Phoenix Fashion Week have teamed up again this year to create The Volvo of Phoenix Lounge: Presented by Phoenix Fashion Week, an exclusive fashion-themed covered tent seating area with models, food and beverages located at mid-field. For more information and to purchase tickets, visit http://www.thepoloparty.com.

It all gets started on Friday, November 1st, when gates open at 3:00 p.m. for a sneak preview of the Championships and a fashion show. There will be an all-star match at 4:00 p.m. and then a 5:30 p.m. introduction of the players. It will culminate with a 6:00 p.m. Sunset Equestrian Fashion Show presented and styled by Phoenix Fashion Week, featuring 25 runway looks provided by Dillards, My Sister’s Closet and PHXFW Emerging Designer Doux Belle. Hair and makeup by ROLFS, models provided by PHXFW and JANI Models.

On Saturday, November 2nd, gates open at 10:00 a.m. for the Scottsdale Ferrari Maserati Polo Championships: Horses & Horsepower, where attendees can enjoy polo matches, as well as take in equestrian fashions displayed on pedestal models inside The Volvo of Phoenix Lounge: Presented by Phoenix Fashion Week.

“I personally feel that the annual Scottsdale Polo Championships is soon to be most coveted polo themed event in the nation, and Phoenix Fashion Week is honored to be the fashion partner on board,” said Phoenix Fashion Week Executive Director Brian Hill.

Article by Lauren Pfingstag for Phoenix Fashion Week, Image by Dan Tabar Photography

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

Splinter Creative Re-brands PhoenixFashionWeek.com for the Global Marketplace

Phoenix Fashion Week has experienced immense growth and opportunities over the past few years, shattering its annual attendance record  year-over-year, with more than 6,000 attendees at Talking Stick Resort 2012, doubling online ticket sales over 2011 and receiving a prominent feature in international magazine TIME. This Arizona-based fashion industry event has established itself as a top contender among other fashion events around the nation and has garnered the attention of like-minded power house brands.

One such top-tier partner is Splinter, a local creative agency focused on building next-level communications for print and web. Known as “problem solvers first and designers second,” Splinter has supported Phoenix Fashion Week for the past few years and has successfully helped push Arizona fashion forward with the complete redesign of this top industry event’s integral information hub, phoenixfashionweek.com.

“The team at Splinter believes in the global vision of Phoenix Fashion Week and their Managing Director, Brandon Cook, developed a plan and long term strategy that made it a no-brainer for a Phoenix Fashion Week collaboration,” said PHXFW Executive Director, Brian Hill.

Splinter’s Director, Brandon Cook, is considered a visionary in his own right and helped bring his vision of what Phoenix Fashion Week could become, to a reality. “After seeing the rapid growth of Phoenix Fashion Week, I knew that our firm could help them with the long term approach, starting with their website. They are already a fashion leader in Arizona and we believe it could take them to a fashion leader on a global scale,” said Cook.

For additional information about Splinter, visit www.splintercreative.com

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ABOUT PHOENIX FASHION WEEK
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information, visit: www.phoenixfashionweek.com

ABOUT SPLINTER

Splinter is a local independent design group in Tempe, Arizona. Since 2006, Splinter has provided brand management for regional and national clients such as BIC, Cruise America, W Scottsdale, and CCS. Splinter develops visual communications spanning media from print to digital to large format and out of home. Splinter has the tools to help give businesses a visual edge in the marketplace. Splinter continues to sponsor events that inspire creativity in the community, including Ignite Phoenix, Phoenix Fashion Week, and Twestival. For additional information about Splinter, visit www.splintercreative.com

Couture and Cars: Model of the Year Print Campaign at Fiat of Scottsdale

FIAT print ad

Phoenix Fashion Week has experienced immense growth and opportunities over the past few years, shattering its annual attendance record  year-over-year, with more than 6,000 attendees at Talking Stick Resort 2012, doubling online ticket sales over 2011 and receiving a prominent feature in international magazine TIME. This Arizona-based fashion industry event has established itself as a top contender among other fashion events around the nation and has garnered the attention of like-minded power house brands.

This year’s sponsor and partnership roster includes top-tier companies and brands alike, including Fiat. As the modern symbol for Italian design, FIAT is quickly becoming a force to be reckoned with in fashion, recently partnering with Jennifer Lopez and Condé Nast. The brand’s fashionable, limited-production lifestyle cars for the discerning customer will be on display this year as the Official Car of PHXFW 2013.

In partnership with this chic European car company, Phoenix Fashion Week hosted their No7 Model of the Year Print Campaign Challenge for our Top 40 models, featuring a live photoshoot at Fiat of Scottsdale with models dripping in couture and all things luxury. Don’t miss Fiat of Scottsdale’s impressive setup on-site at Phoenix Fashion Week at Talking Stick Resort October 3-5, as the Official Car of PHXFW 2013. For more information on Fiat, visit: http://www.fiatusaofscottsdale.com/