Splinter Creative Re-brands PhoenixFashionWeek.com for the Global Marketplace
Phoenix Fashion Week has experienced immense growth and opportunities over the past few years, shattering its annual attendance record year-over-year, with more than 6,000 attendees at Talking Stick Resort 2012, doubling online ticket sales over 2011 and receiving a prominent feature in international magazine TIME. This Arizona-based fashion industry event has established itself as a top contender among other fashion events around the nation and has garnered the attention of like-minded power house brands.
One such top-tier partner is Splinter, a local creative agency focused on building next-level communications for print and web. Known as “problem solvers first and designers second,” Splinter has supported Phoenix Fashion Week for the past few years and has successfully helped push Arizona fashion forward with the complete redesign of this top industry event’s integral information hub, phoenixfashionweek.com.
“The team at Splinter believes in the global vision of Phoenix Fashion Week and their Managing Director, Brandon Cook, developed a plan and long term strategy that made it a no-brainer for a Phoenix Fashion Week collaboration,” said PHXFW Executive Director, Brian Hill.
Splinter’s Director, Brandon Cook, is considered a visionary in his own right and helped bring his vision of what Phoenix Fashion Week could become, to a reality. “After seeing the rapid growth of Phoenix Fashion Week, I knew that our firm could help them with the long term approach, starting with their website. They are already a fashion leader in Arizona and we believe it could take them to a fashion leader on a global scale,” said Cook.
For additional information about Splinter, visit www.splintercreative.com
ABOUT PHOENIX FASHION WEEK
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information, visit: www.phoenixfashionweek.com
Splinter is a local independent design group in Tempe, Arizona. Since 2006, Splinter has provided brand management for regional and national clients such as BIC, Cruise America, W Scottsdale, and CCS. Splinter develops visual communications spanning media from print to digital to large format and out of home. Splinter has the tools to help give businesses a visual edge in the marketplace. Splinter continues to sponsor events that inspire creativity in the community, including Ignite Phoenix, Phoenix Fashion Week, and Twestival. For additional information about Splinter, visit www.splintercreative.com