Couture and Cars: Model of the Year Print Campaign at Fiat of Scottsdale


FIAT print ad

Phoenix Fashion Week has experienced immense growth and opportunities over the past few years, shattering its annual attendance record  year-over-year, with more than 6,000 attendees at Talking Stick Resort 2012, doubling online ticket sales over 2011 and receiving a prominent feature in international magazine TIME. This Arizona-based fashion industry event has established itself as a top contender among other fashion events around the nation and has garnered the attention of like-minded power house brands.

This year’s sponsor and partnership roster includes top-tier companies and brands alike, including Fiat. As the modern symbol for Italian design, FIAT is quickly becoming a force to be reckoned with in fashion, recently partnering with Jennifer Lopez and Condé Nast. The brand’s fashionable, limited-production lifestyle cars for the discerning customer will be on display this year as the Official Car of PHXFW 2013.

In partnership with this chic European car company, Phoenix Fashion Week hosted their No7 Model of the Year Print Campaign Challenge for our Top 40 models, featuring a live photoshoot at Fiat of Scottsdale with models dripping in couture and all things luxury. Don’t miss Fiat of Scottsdale’s impressive setup on-site at Phoenix Fashion Week at Talking Stick Resort October 3-5, as the Official Car of PHXFW 2013. For more information on Fiat, visit: http://www.fiatusaofscottsdale.com/

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