Samantha Patterson: Modest Is the New Black


If you haven’t heard, modestwear is chic and it’s here to stay! Attendees saw this firsthand at Phoenix Fashion Week 2012 this year, where Flagstaff’s own designer, Samantha Patterson‘s modestwear line graced the runway to cheers and acclaim by guests and fashion bloggers alike! “The response we received during PHXFW was 100% positive and encouraging.  Additionally, we were pleasantly surprised by the continued contact since October 6.  Boutique owners, press representatives, and retail customers have all sought us out in the past 6 weeks for more!” Patterson said.

Mikel Florman Photography    Mikel Florman Photography

As a contestant in the Emerging Designer Contest, Patterson’s designs proved their range and versatility in styling and wear  and revealed a true niche product that the fashion industry has been missing. Despite the assumptions that some may make about modestwear, Patterson has proven that with extra design elements, these subtle statement pieces are taken to the next level. “I love putting creativity in a box.  I believe that when an artist applies parameters to his/her work–modest guidelines in my case–it yields even more innovative ideas.  I use construction techniques, fabric embellishments, and other accents to compose truly original designs with classic silhouettes.” These techniques were seen on the runway in her Spring 2013 collection, from feminine flowy dresses to floral-printed pants, all tied together with perfectly pretty styling from head to toe.

What’s next for this talented Flagstaff-based designer? Patterson feels confident that because of Phoenix Fashion Week, she is ready to take her line to the next level. “PHXFW helped us make so many connections and now we have enough orders and interest to move forward with a large scale production run for S/S13.  Look out for our brand in stores starting in February 2013!” As for a sneak peek into her Fall 2013 line, Patterson promises “fun and edgy.  We have some surprising color choices and truly original silhouettes on the horizon.”

SPECIAL OFFER: Samantha Patterson Designs is offering our fans, followers and readers an exciting offer this holiday season. Any orders placed between now and DECEMBER 24th will receive a $30 coupon for use toward your next purchase! 

Article by Lauren Pfingstag, Images by Mikel Florman Photography

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

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