Scion FR-S Featured as Official Car of Phoenix Fashion Week
There’s nothing more fashionable than beautifully designed clothing and beautifully designed luxury vehicles coming together for a large-scale fashion event. This year, Phoenix Fashion Week was thrilled to introduce national car retailer Scion and specifically their new sports model, the 2013 FR-S, as the Official Car of Phoenix Fashion Week 2012 at Talking Stick Resort!
Started in a warehouse in their parent company, Toyota’s campus, Scion is determined to bring out the fun-loving, creative side in all of us, a perfect fit for Phoenix Fashion Week. In fact, Scion is “a car company that actively supports and collaborates with people who are driven to follow their own passions. We have helped emerging talent in the arts, music, design and auto enthusiast realms for nearly ten years.” Phoenix Fashion Week Executive Director Brian Hill feels this partnership is a no-brainer for both brands. “We are proud to partner with such a reputable and recognizable brand like Scion to feature their new FR-S as the
Official Car of Phoenix Fashion Week!”
Known as “bringing the sport back into the car,” this chic model was featured at the end of the 70 foot runway each night during fashion week at Talking Stick Resort, as a dramatic edition to the excitement of the evening. Guests were welcomed to take a first glimpse at the car, in a variety of stunning colors. For more information about the 2013 FR-S, visit their website!
Article by Lauren Pfingstag for Phoenix Fashion Week
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