Dawling Shawls Make the Perfect Holiday Gift for Any Fashionista


Shawl Dawls co-founders and designers Julie Cruz and Roshena Chadha debuted their unique line of versatile shawls and cover-ups meant for the everyday woman (that can be worn 15+ ways!) at Phoenix Fashion Week this past October to rave reviews and an eager audience. So eager, their growth overwhelmed them in a great way, and they are now carried in 19 stores (and counting!) in Arizona!  “Many were surprised and impressed with the true versatility and chic styling of our Shawls.  They had no idea that you could do all that with our Shawls – definitely not your ordinary Shawl!” said Cruz. They offer practical fashion without compromising on style, with fashionable formulas for multiple looks that can transform an outfit from casual to dressy, from day to night. They are largely inspired by the fabrics that they find and by elements of other styles and trends that they see.

As Emerging Designers of Phoenix Fashion Week, Los Angeles based Shawl Dawls began with creativity and energy for days, but required the mentoring and focus our Emerging Designer Contest was meant for. “The PHXFW program played a huge role in helping us to clarify our goals and steer in the right direction.  We were taught how to create financial projections, an operating budget, and a marketing plan – roadmaps for us to follow and essential tools for a profitable business.” Profitable business is right! With their goals to build a strong brand name that is recognized worldwide with a solid army of over 4,000 Dawl Stylists selling their designs globally, and their hopes to be the industry leader in versatile and innovative convertible wear, the future is bright (like a diamond!) for these designers!

For the fashionista in your life, check out their “Shawliday” Pack for the holidays. It’s a pre-pack that includes a Long Shawl, a Fleece Shawl, and a Button Brooch – a $90 value for $80, and a simple, easy, and perfect gift that any woman will appreciate for its styling versatility and practicality. Its also one-size-fits-all, which eliminates the stress of figuring out the right size to buy!

*SPECIAL OFFER: Shawls Dawls is offering a special discount to our One Nation Under Fashion readers and fans! Use DISCOUNT CODE: PHXFW12 – for 15% off your next order at http://www.shawldawls.com!*

Article by Lauren Pfingstag, Images by Stella Crowl for Phoenix Fashion Week
“The Resource For All Things Fashionable”
http://www.phoenixfashionweek.com

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