Enter the fashion blogosphere: Start your very own fashion blog

If you’re anything like us at PHXFW, you spend a countless amount of time following and reading your favorite fashion blogs. From The Man Repeller to Tea Talk, the World Wide Web has helped to bridge the gap between fashionistas everywhere.

Why not join the fashion blogosphere yourself? With a little persistence and a lot of creativity, you could become the next Leandra Medine, one post at a time.

First things first: it’s all in the name. Choosing a moniker for your new brainchild is a major and probably the second most important element to starting your own blog. Not only will it make a statement about who you are, it will also be the thing that sticks—or fails to stick—in a reader’s head.

Once you’ve figured out a name, it’s time to figure out where you’d like it to be hosted. Popular blog hosts like Tumblr.com and WordPress.com have easy-to-use interfaces and plenty of customizable features to help give your blog the perfect look. If you’re willing to dish out a couple of dollars, you can have your own original domain name sans their copyrighted stamps.

Speaking of originality, figure out how you want your blog’s overall appearance to be. Do you want to go minimal with black and white or are you the more of the colorful and eccentric type? For color combo inspirations, check out kuler.adobe.com. If you’re familiar with Photoshop or other graphic design software, try putting together a banner that culminates what you and your blog are all about.

When you’ve gotten all of that figured out, the fun part begins with the actual blogging. First, what kinds of topics do you want to cover? Celebrity or street style? Personal outfits of the day? If you’re into a little bit of everything, consider designating different days of the weeks for certain topics and be sure to use consistent tags to help archive everything into one place. The next step is the easiest: Blog! Don’t forget to add photos that’ll make each post that much more interesting.

Finally, the most important part for starting your own successful blog is sharing it. Urge all of your Facebook friends to check it out, tweet a link to all your followers, call Grandma and tell her about it. No matter how you share it, a friend will tell a friend (or a fellow tweeter). Remember that popularity isn’t everything, though. If your blog isn’t blasting off into the blogosphere like you wish it would, stay patient and keep producing great content out of your passion for fashion.

Just as that one cliché goes, a fashion blog is what you make it, and you have the keyboard to create whatever you want.

Have your own blog or a favorite one you follow? Share it with PHXFW!

Article by Ashley Haines for Phoenix Fashion Week

“The Resource For All Things Fashionable”


  1. loving your clear directions here; an old post but still awesome! 🙂 I love being a PHX Fashion Blogger and being part of such a strong community of fashionistas in what people ignorantly think is a desert wasteland

    • No worries Nadia, you are just fashionably late! 🙂 Thanks for the comment, we appreciate all of our local fashion bloggers! -Team PHXFW

  2. Great article! We think its awesome that you encourage readers to start a blog about their take on fashion. About 6 months ago we started a blog of our own…we are two friends who wanted a way to document our ever changing style, how we interpret things that inspire us and our love for fashion in general! Keep up the great work…

    xo Sol Sisters

    • Hey ladies! Thanks so much for your comments, love the blog! As local fashion bloggers, we would love to keep you in the loop about upcoming PHXFW events! 🙂 -Team PHXFW

  3. Hi dolls! Sol Sisters would like to share their blog http://lizinezsolsisters.blogspot.com/
    We started blogging this year and WE LOVE IT!
    We love fashion, need fashion, and breath fashion. Please follow us back.
    xoxo Sol Sisters!

    Thanks for this great article!

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