Phoenix Fashion Week and Fashion Cinema present:

“THE GREAT FASHION DEPRESSION”

A Phoenix Fashion Week Story

Fashionistas are struggling to find jobs during the economic recession. Make up artists are working for the circus. Models are in the streets displaying, “Will work for fashion” signs. Designers and boutiques are closing down as the sales of big chain markets are on the rise.

As if the fashion gods can hear our cries, our very own PHXFW Director, Brian Hill, the “savior of fashion,” comes to the rescue.

Hill becomes the ray of hope for these fashionistas and produces a fashion show for them. Thanks to the show’s success, fashion and venue come back to life again.

“The Great Fashion Depression,” produced by 3 Chicks Production, is a story based on the rising success of Phoenix Fashion Week despite the recession.

The film takes place in modern day Phoenix, but it is created and designed with elements from the 1920s.

The film features PHXFW team members Celestial Williams, Jennifer O’Bannon and Herman Plank, as well as local Arizona models, designers and fashionistas.

A special pre-screening party will be held on August 26, 2010 at Urban 7 for selected guests.

If you would like to be a part of this fabulous red carpet event, please contact Shakirah Karim at shakirah@phoenixfashionweek.com to get on the list.

PHOENIX FASHION WEEK LOOKING FOR LOCAL TALENT

Emerging Model Search 2010

July 16th, 2010 Scottsdale, AZ – Think you’ve got what it takes to be a model? Haven’t been discovered yet? Local unsigned men and women will be given the chance to participate in the leading fashion event in Arizona. It’s Phoenix Fashion Week’s mission to shed more light on the talent that we have in the Valley. That is why the creators of the event will be hosting a casting for the top undiscovered models in the area. A total of 30 fresh faces, 10 men and 20 women will be selected to walk down the runway, during the “Emerging Designers” contest-show, October 7th-9th, 2010. “We are showcasing the next generation of models,” said Brian Hill, Executive Director of Phoenix Fashion Week.

The casting call will be held on Monday, July 19th at MYST Night Club located at 7340 E. Shoeman Ln. in Scottsdale. Models should arrive between 6PM and 9PM.

Female model requirements include: (without shoes) minimum height of 5’8″, size 0 to 4, and mature models are welcome. Women must bring 3″ heels and skinny jeans and a tank top would be perfect. If not, please wear something form fitting.

Male model requirements: must be attractive, slender muscular tone, and (without shoes) minimum of 5’10”. Men should also arrive in slim jeans/pants and slim shirt. All models must be a minimum of 15 years of age. Participants under 18yrs. of age must have a parent or legal guardian present. (We willbe measuring all applicants’ height, so please do not attend if you do not meet the height requirement.)

Before arriving at the casting call participants should make sure they have two photos, one full body and one head shot, along with their measurements and contact information attached on the back.

Professional photos are not required. Those who have previous modeling experience should bring a resume listing all prior experience and a portfolio. Previous experience is not necessary, so do not be intimidated; the casting call intends to find the top undiscovered models in the area.

Models: have your runway walk ready and do not miss a chance to be a part of the leading fashion event in Arizona! This is a great chance to be discovered and get signed with a top agency.

Open Model Search

July 19th, 2010 6pm-9pm

Myst Nightclub

7340 East Shoeman Lane

Scottsdale, AZ 85251

For more information about the model search please email celestial@phoenixfashionweek.com or press@phoenixfashionweek.com. Please make sure that you have EVERY requirement listed above to be a part of this event and bring everything listed.

Follow us on TWITTER @PHXFashionWeek and Facebook

Phoenix Fashion Week is the leading fashion industry event in Arizona. The organization’s mission is

bridging national and international designers with premier retailers and prestige fashion media. Phoenix

Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion

Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information, log onto http://www.phoenixfashionweek.com

Myst is an 18,000 square foot, bi-level night club located in the Heart of Old Town Scottsdale 7340 East Shoeman Lane, Scottsdale, AZ 85251 for more information on events please visit http://www.mystaz.com