Phoenix Fashion Turns Five

Arizona’s Premier Fashion Industry Event

Phoenix Fashion Week – Celebrates Milestone 5th Anniversary

July, 2009 AZ – Phoenix Fashion Week will don its’ most fashionable birthday suit to date when its turns 5 years old in high style in October, 2009!

Based in the fastest growing metropolitan area in the United States, Phoenix Fashion Week was established in 2005 with a mission to feature talented, established and emerging fashion designers from around the globe. Quickly growing to become the leading fashion industry event in Arizona, Phoenix Fashion Week has been successful in its core goal and mission of bridging designers and buyers.

With many success stories already documented such as 7 Diamonds’ (a premiere line of men’s trendy dress shirts) entry into Nordstrom via Phoenix Fashion Week last year, this fast growing organization is moving full force to make 2009’s fashion week the best and biggest yet!

In honor of its 5^th Anniversary, the first half of 2009 already boasted major additions to Phoenix Fashion Week. The organization launched its first ever “giving back” holiday initiative working with the local – Helping Hands AZ – to raise money and donate apparel and gift cards to needy families across the Valley for the holidays. The organization has launched the first in a series of Apparel for Success Workshops, a two day seminar featuring industry experts teaching the basics of launching, maintaining and growing a successful apparel business.  Phoenix Fashion Week has also contributed to television by offering advice on simple twists on every day fashions, from the style experts of Phoenix Fashion Week on Sonoran Living ABC 15 and previewing 80s comeback style on Fox 10.

Taking place October 1-3, 2009 Phoenix Fashion Week’s 5th anniversary event will be held at the famed hipster Mecca – Hotel Valley Ho. It will feature 24 established designers including four accessory designers, and 12 emerging designers that will showcase prêt-a-porter, couture, denim and luxury sportswear collections.  The event will kick off with the Fashionably Pink opening gala highlighting an all pink celebrity fashion show and benefiting the Phoenix chapter of the Susan G. Komen Breast Cancer Foundation. The three day event will also include a style villa with designer sample sales and public and private after parties each night.

Having garnered major support from the local community for the past four years, including high profile residents, city officials, business leaders and the media, Phoenix Fashion Week is already an internationally recognized fashion event while still maintaining its strong ties within the state of Arizona.

“As Executive Director of Phoenix Fashion Week, I am so proud to have worked from the bottom up to execute a successful event for the past four consecutive years” says Brian Hill.  “In the beginning I was lucky to just be a volunteer on the Phoenix Fashion Week team.  Now, we strive to make this organization authentic within our community by infusing energy, industry, commerce and goodwill back into the Valley,” he adds. We are a dedicated and passionate team of fashion professionals who are all working tirelessly to make 2009 – our 5^th anniversary event – the most memorable fashion week to date.”

Phoenix Fashion Week is the leading fashion industry event in Arizona.  The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information log onto www.phoenixfashionweek.com

Old Hollywood Moves Fashion Forward

Iconic Style Landmark- Hotel Valley Ho

To Be Official Venue Of

Phoenix Fashion Week’s 5^th Anniversary

October 1-3, 2009

Phoenix, AZ. February 2009 – The legendary Hotel Valley Ho has signed on to host the 5^th anniversary of Phoenix Fashion Week taking place October 1-3, 2009. Touted as the “Hub of Hip,” the landmark space was a coveted hideaway for Hollywood’s elite in the mid 1950’s and after a re-design in 2005, it still stands as the place to see and be seen for the who’s who of Valley hipsters.

The classic mid-century design and lighthearted ambiance makes this downtown Scottsdale urban resort an ideal partner for Phoenix Fashion Week. “As a staple of design and style in the Valley for over fifty years, we are so proud to be holding our 5^th anniversary Phoenix fashion week at Hotel Valley Ho,” says Brian Hill – Executive Director of Phoenix Fashion Week. Displaying all glass mod rooms, cozy lobby sitting areas and a rooftop with breathtaking views of the valley, the retro chic manicured grounds of the Valley Ho are perfect to house Phoenix Fashion Week’s three day glitzy fashion extravaganza. Featuring an opening pink-carpet charity event, three days of fashion shows, complimentary fashion seminars, designer sample sales, style villa and nightly after parties, Phoenix Fashion Week will take over the swanky hotel for three days utilizing virtually every space.

“Hotel Valley Ho has long been a supporter of fashion and design, dating back to hosting poolside fashion shows in the 1950’s.  As with fashion, the hotel has evolved and reinvented itself as a haven for the fashion elite.  Partnering with Phoenix Fashion Week is a way for us to further our ties with the fashion community while continuing with our history of being on the forefront of cutting edge style.  We look forward to being the official venue for this year’s Phoenix Fashion Week.” Says Jesse Thompson, Director of Marketing Hotel Valley Ho

Phoenix Fashion Week is the leading fashion industry event in Arizona.  The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service efforts and for infusing world-class innovation into the valley. For more information log onto www.phoenixfashionweek.com