Apparel for Success – “The Workshop:” July 2009

Apparel for Success – “The Workshop”

Phoenix Fashion Week

And Fashion Business Inc.:

A Comprehensive Fashion Business Seminar Series

Phoenix, AZ July, 2009 – Adding to its string of innovative fashion industry events, Phoenix Fashion Week in conjunction with Fashion Business Incorporated, will be launching Apparel for Success – “The Workshop” on August 1st & 2nd, 2009 at the Hotel Valley Ho.  “The Workshop” is a comprehensive fashion industry seminar series aimed at educating burgeoning fashion business leaders, designers, design students and anyone interested in launching or growing a fashion/apparel business.

“The Workshop” will feature fashion industry experts: Frances Harder – Founder and Executive Director of Fashion Business Inc. and author of “Fashion for Profit.”  “In times like these if you have a creative idea and you are willing to work smart and hard, your opportunities will be unlimited,” says Ms. Harder.  Dana Fried – Managing Partner of Delphic Consulting Group, says “This apparel workshop will prepare you to work smart.”  The workshop will be moderated by Brian Hill – Executive Director of Phoenix Fashion Week.

The two-day seminar will delve into all categories of core business basics such as: transforming creative ideas into a legitimate business, appropriate licensing, legalities and business set-up, determining funding and financing needs by creating a sound and practical business plan.  “The Workshop” seminar will also touch how to get prototype samples made, finding the right manufacturer and protecting intellectual property, how to determine pricing, and ensure profitability and all the facts about trade shows and their benefits.  Additional topics will include: sales, marketing and branding, maintaining cash flow during tough economic times, and appropriate budget allocation to ensure successful growth for any fashion business.

“Seminars such as “The Workshop” work to develop Arizona’s fashion industry from the bottom up” Says Brian Hill, Executive Director of Phoenix Fashion Week.  “We strive to produce meaningful programs that educate and nurture fashion business personnel with a goal of bringing commerce back into our community and developing sound and stable fashion businesses across the valley.”

The first annual Apparel for Success – “The Workshop” will take place at the Hotel Valley Ho in old town Scottsdale on Saturday and Sunday August 1st & 2nd, 2009 from 9am-5pm.  For pricing and registration please log onto

Phoenix Fashion Week is the leading fashion industry event in Arizona.  The organization’s mission is bridging national and international designers with premier retailers and prestige fashion media.  Phoenix Fashion Week’s ultimate goal is o garner global exposure for Arizona’s fashion industry.  Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community service effort and for infusing world-class innovation into the valley.  For more information log onto

The Fashion Business, Inc. 501 c (3), based in Los Angeles, California, provides the fashion Industry with the resources and training to turn businesses into a profitable reality.  FBI Resource Centers, along with our website and business partners, offer our members business education, technical training, sourcing, networking, marketing, and consulting services.  These services promote the success of FBI members and insure the future vibrancy of America’s fashion industry.

Delphic Consulting Group based in Seattle, Washington, provides common sense guidance and inspiration for growing companies.  Dana Fried and his Associates have vast experience in consulting to a wide spectrum of apparel businesses.  These include wholesale, retail, manufacturing and service businesses, “At Delphic we provide companies instant hands-on senior management expertise at the cost of hiring an entry-level executive.”

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