Posts Tagged ‘ Fashion ’

PHXFW Rewinds: Top 10 Emerging Designers Debut at MIM

MIM (The Musical Instrument Museum) Presents:

The 2011 Emerging Designer Announcement Event

Friday June 17th, 2011 : 7pm – 9pm

Past Emerging Designers

Hello Fashionistas,

I am excited to invite you to a unique event, Fashion Arizona and The MIM ( team up to host the “Announcement of the new (10) Emerging Designers of Phoenix Fashion Week 2011”

On Friday June 17th, from 7:00pm – 9:00pm, come Meet & Greet designers from all over the U.S. that will be the next “IT” designers to launch their brands this fall at Phoenix Fashion Week, October 5 – 8, 2011.

For the first time ever, we have Emerging Designers representing Ohio, Mexico, Texas, Minnesota, Missouri and Arizona competing for a $15,000 Prize Package of Goods & Services to help launch their brand.

The first (50) guests will receive PHOENIX FASHION WEEK goodie bags and we will be (FREE) raffling off one big gift for one of our lucky fashionistas.

Guest Speakers: Hear perspectives from 2009 & 2010 Emerging Designer Winners!

Bring a fashionable friend, come out and hear what inspires these young designers, while catching a “sneak peek” at their Spring 2012 collections.

The Emerging Designer Contest Powered by: vitaminwater zero, CItyScape, Madison Buyer, and Splinter Creative.

R.S.V.P. TODAY with

We love feedback! Ask a question or post a comment and you might win a Phoenix Fashion Week T-shirt!

Announcement by Brian Hill, Executive Director

“The Resource For All Things Fashionable”

Vote For Your Favorite 2011 PHXFW Emerging Designer!


Fashion Statements

Time changes all things, they say, and that’s absolutely true in terms of what’s appropriate to wear to work. It used to be a lot easier to make the right choices. In the fifties, for example, in the “White Collar World”, men wore suits and ties… women wore suits or conservative dresses, conservative jewelry, closed shoes with medium to high heels and hose (sheer). Check out the Mad Men series.

As women’s roles in the workplace changed, and more women moved into executive positions, or began working in areas historically tackled by men, other changes were taking place as well. Things like the economy, and lifestyle resulted, and still do, in reflective changes.  So, dressing as we did then, in most positions, is no longer always practical or desirable.  So, how do you know what to wear?

You’ve heard it said that if you want to appear serious about advancing in your chosen career, you should dress for the job you want,  rather than the one you have. That’s good advice.  Apparel choices can run the gamut from suits and conservative dresses, which are still appropriate in some companies, such as law firms, to edgy, casual looks which you’ll see in some of the creative industry offices, like ad agencies.

Whatever you’re choice of career, some things are critical and don’t change. Fit is essential. VPL (visible panty line is not acceptable).  There are undergarments that will solve most issues you might have with your shape. Use them.  Your clothes should hug your  body adoringly, not be hanging on screaming for dear life.  Tip: Find a great tailor. A few alterations can make a lot of difference and create a superior fit for moderate investment.  A great fit makes a garment look more expensive than it might have been.

Spend your money on quality classic pieces that you’ll wear for a long time. Trendy items that probably have a short expiration date are good impulse buys and can give your classics a fresh updated look. As the trends change, so can your look, but good classics will hold up and look well as you restyle them with new  fun pieces and great accessories.

Last but not least, shoes. Be sure you’re wearing shoes that aren’t looking like you’ve just walked through the desert in them. How many times have you walked into work, or an event, and someone who you don’t know has turned to you and said “great shoes”?  This actually happened to me at the dentist’s office the other day. People notice. Don’t compromise a great look with worn or dirty shoes or boots. If you can’t afford new ones, shoe polish is a cheap and easy solution for spiffing up a sad shoe or boot. Another tip: Find a shoe repair shop. They can do wonders for old shoes and handbags. You might get them dyed if they’re not useable as is. It will give them fresh new look.

If you’re in a career you love and want to advance, doing the work isn’t enough. You need to look the part. Check out the attire choices of the people who currently hold the positions you aspire to.   If you’re not in a career path you want to follow, you need to do some research. Take a look at the executives in companies you admire. Find out what the women in those jobs wear before you go in for an interview.  Looking polished and professional doesn’t mean not looking “au courant”.

Make sure your grooming is impeccable and you’re fashion statement will be admired and remembered.

We love feedback! Write a comment or  ask a question and you might win a signature Phoenix Fashion Week  t-shirt.

Article by Liz Riley for Phoenix Fashion Week

“The Resource for All Things Fashionable

Best Kept Secret: Shopping Destinations

If you’re tired of hunting through the same stores and racks of clothes each week, a new city may be just the thing to get you out of your shopping funk. Whether you’re looking to save big bucks or rub elbows with celebs while you shop (or both!), here is a sampling of a few fabulous shopping destinations in the U.S. that are sure to please.

Atlanta, Georgia

Virginia Highland

Atlanta combines the elegance of modern design with the charm of vintage flair. A multitude of upscale shopping districts makes this city the shopping Mecca of theSoutheast. One of these districts is called Little Five Points. It lies just east of downtown and is an antiques shopper’s play land. Eye-catching store fronts show off quirky and unusual merchandise as well as uniquely stylish clothing and accessories. Another shopping district is Virginia Highland. The neighborhood’s charm comes from its extensive variety of stores; with fashionable boutiques and salons next to kitschy antique shops, visitors can find nearly anything imaginable. A day spent in Virginia Highland’s plentiful contemporary boutiques and acclaimed bakery is sure to make the trip worthwhile.

Dallas, Texas

If everything is bigger in Texas, that holds true for the shopping malls. The Galleria is Dallas’s most extravagant shopping mall, boasting 1.9 million square feet of shopping pleasure. This includes over 200 top retailers, more than 30 dining options including full service restaurants, an indoor ice rink as well as the Westin Galleria hotel. The Galleria is home to a long list of first-class stores, including Louis Vuitton, Tiffany & Co, Gucci, Versace and Cartier. The idea for this shopping giant came from the fashion capital of Milan, Italy. It was inspired by the Galleria Vittorio Emanuele, Milan’s famously glamorous marketplace. In addition to fantastic shopping, it is also a great place to see celebrities. Stars such as Robert Pattinson and Mary J. Blige have recently been spotted shopping there.

Chicago, Illinois

Magnificant Mile

One of Chicago’s most popular and eclectic shopping areas is Michigan Avenue. With an enormous variety of shops and cafes, eye-popping architecture an scenic views of the Chicago River, it’s not a wonder this stretch of shopping paradise is called Chicago’s Magnificent Mile. Shoppers from all over the world are attracted to this district for its convenient layout and array of merchandise. In this area, shoppers can find hundreds of stores along the street and inside the several multistory malls. Each mall has its own chic personality and includes stores like Betsey Johnson and Bloomingdale’s. There are also dozens of cafés and restaurants to keep you energized while you wander the myriad of stores. Don’t forget to check out the Loop, as downtown Chicago is sometimes referred to, for more shopping and culinary choices. Whether you prefer contemporary, vintage or something in between, there are literally millions of stores across the country to please your fashion palate. It may just take a road trip to find the fantasy shopping experience you’re craving.

For further information on shopping in these cities check out:,,, and

*We love feedback! Leave a comment on this article and you could win a Phoenix Fashion Week t-shirt!

Article by Alyssa Wagner for Phoenix Fashion Week

“The Resource for All Things Fashionable”


Street Style with Phoenix Fashion Week: Emerging Designers Announcement at MIM 6/17

Sunset View from MIM

The 10 new emerging designers selected for Phoenix Fashion Week 2011 were finally revealed last Friday night at the Fashion Arizona Meet-up event, held at the Musical Instrument   Museum (MIM).  The emerging designers are: Anna Friss of Blue Bird Denim, Trenell Floyd and Monyca Cordova of Deeds of Love, Will Chandler of Dejamone,  Joli’ Richard of Diary of Joli, Latonya Adkins of HourGlass Apparel, Gary Jones of Jones Select, Mabel Cortez of Mabella Chic, Diana Lopez of Indi, Sebastien Millon, and Silvia Bours. Along with the exciting announcement was an exclusive sneak preview of their collections. The designs, however, were not the only trendy  ones that night… a full house of chic attendees impressed Phoenix Fashion Week’s Media Team as well.

Emerging Designer Mabel Cortez

Wearing: Mabella Chic dress and belt, Jessica Simpson earrings, Anna Michelle pumps

Emerging Designer Trenell Floyd

Wearing: Deeds of Love t-shirt, Pepe jeans, Reebok shoes, Kenneth Cole sunglasses, Guess watch

Emerging Designer Monyca Cordova

Wearing: Vintage dress, Fashion District necklace, Aldo pumps

Emerging Designer Will Chandler

Wearing: New York Yankees hat, Polo shirt, Dejamone shorts, Nike Air Flight 89 shoes, Mossimo watch

Emerging Designer Joli’ Richard

Wearing: BCBG blouse, Diary of Joli skirt, Christian Dior pumps, assortment of key necklaces and cuffs

Emerging Designer Anna Friss

Wearing: Everything from indie boutiques and her travels, bracelet from her grandfather

Emerging Designer Latonya Adkins

Wearing: HourGlass Apparel dress

Emerging Designer Gary Jones

Wearing: Jones Select suit and bowtie, Guess shoes, Diesel watch

Melissa Wiehl, Actress

Wearing: Forever21 romper, Charlotte Russe clutch, Fioni pumps, Love Couture bracelet

Martin Valadez, Florist

Wearing:   Forever21 shirt and oxfords, H&M pants and bowtie

*Designers Diana Lopez of inDi , Sebastien Millon and Silvia Bours were not present at the announcement event due to international travels.

We love feedback! Post a comment about this article and you could win a free Phoenix Fashion Week t-shirt!

Article by Thuy An Bui, Pictures by Stella Crowl, for Phoenix Fashion Week”

The Resource for All Things Fashionable”

Inside E-Commerce

Susan Brandt

Over the past decade, retail has gone from sleepy brick and  mortar, with the seasonal catalog on the side, to instant gratification.  You see it, you want it, click, and it’s yours. You can get just about anything online, from shoes to steaks, and cars to houses.

More and more retailers are choosing e-commerce over, or in conjunction with, the more traditional form of retail we all grew up with. So what goes into establishing an online store? What do you need to know? We asked Susan Brandt, CMO of Voomerang, a new “deal-a-day” website, for some insider tips. Here’s what she told us.

1. Study and learn what others are doing

Ecommerce is constantly changing and it is important as a new merchant when you enter this field that you learn as much learn as much as possible and keep up to speed with the changes.  Fortunately, there are many great resources available online — all you need to do is find the time to  read them all!  One great place to start is CNET– You don’t  need to be a technical expert to run a successful online store, but you do need to have a little understanding of how online stores work.  CNET also carries the latest technology news.

Also, look at other online stores so when you select a vendor you can tell them some of your favorite stores and what you like and don’t like about how they work.

2. Plan carefully and be realistic

One of the biggest mistakes you can make when starting out is to assume that on the Internet, normal business rules do not    apply.  You need to have a business and marketing plan. You need to be realistic about the time and money it will take to build your business. You need to determine the number of visits you think you will receive, and the percentage of visitors who will make purchases.  Always remember to focus on your customer.

3. Choose your shopping cart carefully

Another mistake people make is to choose a shopping cart that only meets their current needs, not their future ones.  If you create a plan that defines plans for now and in the future, you need to incorporate this into your shopping cart. Of course the technology changes frequently so you need to be realistic in planning for 18 to 24 month ahead.

4. Selecting a vendor to build your store

There are a lot of vendors out there who say they can build and promote your store for you. This is why it is important to do some research ahead of time to  have some technical understanding  and you are not overwhelmed by the vendor.  If you know other people who have an online store, ask for a recommendation.  If you see a website you like contact them and ask who has built the site for them.  If you find a vendor you like on your own make sure you check their references.  You want to make sure this person gets the work done on time and is available if there is a problem.  You need to determine if this person is going to host the site for you or do you need to find your own hosting company.   If you want to update products on your store by yourself you need to make sure you can learn to do it easily.  Check to see if maintenance is included in your fees.  Many of these vendors have packages, but you need to determine what is included in the package.

5. Make sure your site is designed well and has good functionality

The principles of web design are just as important for an online store as other websites.  Keep the site simple and the graphics small.  The fundamentals for web design include having good, clear navigation.  The navigation should either be on the top of the page or on the left hand side of the page.  An important thing to remember is that people might enter your store from many directions (not just your homepage) so make sure all of the pages have the navigation or links to the homepage. Look at other e-commerce sites for the locations on the shopping cart and other vital information. Users are accustomed to having these elements in the same location so it is a good idea to keep them there.

6. Accept credit cards

While there are many methods of paying online, the main one is credit cards.  It is vital to accept credit cards on your site if you want to maximize sales.  Remember, from your customer’s point of view, the most important issues are privacy and security.

7. Having postage information upfront

The longer you wait in the order processing, the more anxious potential customer get.  The more anxious they get the more they are likely to abandon their shopping cart and the sale.  Try to have this information upfront so there are no surprises before checkout.

8. Promote your store

There are many ways to attract visitors to your site, some are free and some cost money. Some free ways to promote your online store are submitting to search engines, soliciting links from other sites, and posting information to bloggers and other newsgroups.  Some paid methods include search engine advertising (keywords), banner ads, doing public relations and advertising in other paid media. Make sure you know your customers and figure out the best way to reach them.  Your website vendor might also offer some services which you might want to review.

9. Listen to your customers

The most important data you will receive is feedback from your customers.  You must reply to inquiries, complaints, etc. in a timely manner.  Your response will determine if people will come back to your site.

10. Analyze your data

It can’t be stressed how important it is to have an analytics  package as part of your store. The Internet is great because you can take so much information but you need to have analytics package so you can get to this information quickly and easily. You need to and analyze the data, make required changes, and test the changes.  Some of the data you should look at are the path customers are taking through your store and the pages they are buying from.  You also want to know how they come to your site.  If it’s from a search engine, what keyword or phrases did they use to get to you?

Susan Brant is was formerly VP of Marketing for Shopzilla and has over 15 years of internet marketing experience. Susan received her MBA from The College of William and Mary, and earned her BA in Interdisciplinary Studies from Long Island University .

Are you going to Los Angeles? Check out  before you go to find some great deals on restaurants an entertainment.

Enter a comment or ask a question and you could win a Phoenix Fashion Week t-shirt!

Article by Liz Riley, Editor

“The Resource For All Things Fashionable”

Fascinating People…Meet Dennita Sewell

Dennita Sewell

If you love fashion there are a number of directions you may follow to find the career you want.  If you truly love the history of fashion, the evolving of it, the construction and the stories behind the incredible vintage pieces that can still occasionally be found, you may have a future as the Fashion Department Curator of a Museum, overseeing the exhibition of amazing fashions from past decades.

Dennita Sewell is the Curator of the Fashion Department for the Phoenix Art Museum. She oversees a collection of thousands of pieces. These treasures have come to the museum from various sources and represent different times in history; a path of evolution to where we are now. After all, fashion is a reflection of our lifestyle and as it changes, so does fashion.

I had the opportunity to chat with Ms. Sewell in her office on the grounds of the beautiful Phoenix Art Museum.

Q.  How long has the Phoenix Art Museum had a permanent fashion exhibit?  What was in the first exhibit?

A. Actually, the gallery that houses the exhibits is permanent, but the exhibits aren’t, they change. The Phoenix Art Museum Fashion Department was founded in 1966 by the museum’s Board of Trustees. Jean Hildreth , the first curator, was hired in 1971 and the collection has been growing ever since. Her first exhibit was called “La Belle Epoque”, and featured dresses from the 1890’s.

Q.  How many pieces are currently in the collection? Are pieces from any particular time more difficult to find than others? How are they acquired?

A. There’s currently over 5000 pieces representing various times in history. The more contemporary pieces are easier to find. Most of our pieces come from private donations, though some are purchased. The pieces from the 1800’s are the most difficult to find in good condition, and usually come from private collectors.

Q.  How often do the exhibits change and how you decide what to exhibit next? 

A.  Textiles, like works on paper, are subject to light damage, so it needs to be on display for a limited time, generally, no longer than three to five months. There are usually two fashion exhibitions per year. It takes time to take them down and make sure they’re stored properly, then set up for a new exhibit. For the topics, I like to rotate concepts and reflect a broad diversity of fashion. Maybe do one historical followed by one really contemporary.

Q. How is the Arizona Costume Institute connected?

A. The Arizona Costume Institute is one of several volunteer groups that are part of the Phoenix Art Museum. It’s comprised of Phoenix Art Museum members, who, among other things, raise money to help with the purchase of fashion items for the exhibits. They do this through fundraisers and special events.

Q.  Did you begin your career with an eye toward being a museum curator?  Did you follow a particular course of study?

A.  I grew up on a farm in Missouri, with a mother and grandmother who were wonderful seamstresses. I grew up sewing and developed a true passion for it. Eventually, I attended the University of Missouri, majoring in Clothing and Textile Management.  After that I got my MFA from the Yale School of Drama, working in the Design Dept., with an emphasis on costume design.  After college I worked for the Metropolitan Museum in New York as a Collections Assistant, then Collections Manager. I spent six years there before coming here to Phoenix.

Q. Which eras are your favorites? 

A. It’s hard to choose just one. Whatever I’m working on tends to be my favorite at the time, but if I had to pick just one, I say probably the late 1700’s, or the very contemporary.

Q. Last time we chatted you mentioned that there are specific times that students can come in and sketch.  Are there other special events for students?

A. That’s true. The museum permits anyone to come in and sketch in any department, so you can sketch paintings, sculptures or fashions. However, only sketchbooks and pencil are permitted.  Also, there are a lot of events scheduled that we’re excited about. There are lectures, films and musical events. They’re mostly held on Wednesday evenings and unless otherwise indicated, are free.

Thank you, Dennita.

The Phoenix Art Museum is located at 1625 N Central Avenue, Phoenix, AZ 85004. For information on activities and events, check out the website at, or call 602-257-1880. Don’t miss any of the exciting events scheduled for this year!

The Phoenix Art Museum is open to the public FREE on Wednesdays from 3:00pm to 9:00pm and includes entrance to the lectures and film events taking place on those evenings.

*We love feedback! Post a comment and you could win a Phoenix Fashion Week t-shirt!

Article by Liz Riley

 “The Resource For All Things Fashionable”