Posts Tagged ‘ Donni Charm ’

PHXFW Rewinds: Donni Charm Scarves is a “Happy Accident”

When dealing with the loss of someone close, it can be hard to find ways to cope.

Designer Alyssa Wasko, however, found her strength through her company, Donni Charm.

Donni Charm began from what seemed to be a simple project with Wasko and her mother, but turned into an instant national success.

“Me and my mom were just messing around with scarves and charms,” Wasko said. “We like to call it our happy accident.”

Wasko and her mother started by making scarves for friends. Soon though, they were receiving heaps of requests.

They created the Donni Charm in March 2009. Now her scarves are sold in boutiques around the country.

The company was named after her late father Donald “Donny” Wasko who past away in August of last year. Her mom had reminded her that she was always his charm, thus the name Donni Charm was chosen.

These “classy, comfortable and trendy” scarves are made with 100% cotton jersey, and embellished with bronze, gold and silver charms.

Her scarves remind us to keep a close connection with people you love. Each charm represents signs of protection, good luck, and positive feeling.

A-list celebs, such as Jessica Biel, Courtney Cox, Taylor Swift and Lauren Conrad, adore Donni Charm scarves. Donni Charm admirers reach international customers in Canada, Spain, Italy and the Netherlands.

Article written by Chi-Lan Vuong for Phoenix Fashion Week

Spring into Fashion with Phoenix Fashion Week at The W Scottsdale

Spring into Fashion with Phoenix Fashion Week at The W Scottsdale

Three Things Every Woman Needs this Spring

If you missed Phoenix Fashion Week in the fall, you’re in luck.

On March 25, Phoenix Fashion Week hosts their first annual “Fashion FWD” event at the W Hotel Scottsdale.

Revolving around the fashionista on a budget, PHXFW has found the three things each woman needs to freshen up her spring wardrobe.

“We really focused on telling the story of what a woman should have in her closet,” Brian Hill, Executive Director at PHXFW, said.  “For spring, each woman needs a new pair of denim, a spring dress and a new swimsuit.”

Sticking with the theme of threes, “Fashion FWD” will host three runway shows.

“A lot of people in Phoenix haven’t heard of these brands, and they should,” Hill said.  “We’re bringing national and international brands to the pool deck.”

Privacy Premium denim will open at 10:45 p.m., followed by Stop Staring! dresses and Banana Moon swimwear.  Accessory designs, TréChic and Bella Bijoux jewelry, and Donnie Charm scarves, will each accompany one show.

From 7 to 9 p.m., Bronze Boutique will host PHXFW’s VIP cocktail party and trunk show.  Peter Kent Handbags and Roberto Mantellassi accessories and other designers will be present for meet in greets.

An added bonus: the first 50 guests will receive a $20 gift certificate to Bronze Boutique.

Article written by Emily Timm for Phoenix Fashion Week.