2013 Emerging Designers: WHERE ARE THEY NOW?


Showing a collection at Phoenix Fashion Week as an Emerging Designer provides great advice, training and more than anything, exposure. With Fashion Week a few days away, we thought we would catch up with some of the 2013 finalists and even the Designer of the Year winner, Dolcessa and see how they are doing since the completion of last year’s competition:

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Dolcessa Swimwear

This year has been crazy busy for last year’s PHXFW winner, Dolcessa Swimwear! The label’s designer, Katya Leoncio, claims, “2014 has been our strongest year yet!” The luxurious swimwear is now available in the Bellagio, the Cosmopolitan, as well as locations in three other states, including right here in the Valley at Triangles. Their biggest surprise since winning the title was an account in the Maldives, allowing them to be in many stores on the private resort islands, a perfect match for their brand.

The “A Bikini A Day” Instagram campaign has continued to be successful, and they thank UFC’s Arianny Celeste as a major celebrity promoter and customer.

You can purchase your own sexy Dolcessa swimsuit on their website, www.mydolcessa.com, or the locations listed above.

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Medium Apparel

Street wear brand Medium Apparel really thanks Phoenix Fashion Week’s Designer Bootcamp for teaching them more about the backend of running a brand.The brand’s designer, Zac McDonald, says “those lessons benefitted our brand tremendously!” Their sales have skyrocketed on Karmaloop and they are going to a fashion summit and trunk show next month in San Diego. The brand is also planning new and exciting things for next year’s Magic!

Besides their website (www.mediumapparel.com), this casual collection can be found locally at Keep Screaming Skateshop, Branded and Bud’s Glass Joint.

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Michelle Hebert

After Fashion Week, Michelle Hebert had a very successful Kickstarter campaign.  She then went on to create a mini collection at the Music Center of L.A. that was shown for three days during the performance of Les Nuits, a modern day ballet inspired by the stories from The Thousand and One Arabian Nights. “My designs were created in honor of the ballet with the original stories as my inspiration”, explains Hebert. Musician and actress, Jojo, wore the brand for a magazine shoot, the biggest celebrity seen in her designs to date. Michelle has gained many bridal clients since PHXFW, and is currently working on a how-to book with a graphic designer.

Designs can be purchased at La Maison de Fashion store in Los Angeles.

 Article by Jennifer McCoy – Meshey for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

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