Yasmeen + Phoenix Fashion Week Launch UK “Tour of Style”

Phoenix Fashion Week has worked hard to put Arizona on the fashion map, launching locals into national and international success. We’ve taken this one step further in recent years, providing a spotlight for creative arts outside of fashion, including photography, art and music. One such creative mind is 23-year old songstress, Yasmeen,  a local artist and ASU student here in the Valley. There’s no stopping this emerging artist, who has big plans to tour the U.K. this summer in anticipation of the release of her first single Guns & Roses! “A lot of my inspiration comes from artists based out of the UK.  They seem to have a very personal relationship with their music and that is how I feel about my music. It is a very good starting point, as London is a very big trendsetter in the world of music , ” Yasmeen said.

Awarded “Best Local Artist” in 2011 by 944 Magazine and an entertainment staple at numerous Phoenix Fashion Week events, Yasmeen has worked hard to build a name for herself, with musical comparisons ranging from Lauryn Hill to Beyonce. No doubt this powerhouse has earned every second of her success, putting in endless hours at the recording studio, while studying full-time at ASU and even taking time to give back.

Yasmeen is on her way to the UK as we speak, and we are thrilled to announce that Phoenix Fashion Week has partnered with this singing sensation for the “Tour of Style!” For the first time ever, handpicked PHXFW designers will be providing stylish pieces for Yasmeen to rock on her UK tour, including on-stage for her May 29th performance for Google London and May 31st when she opens for Grammy award winner Miguel! From chic turbans to convertible shawls, eye-catching accessories and signature denim, Yasmeen has her bags jam-packed with the chicest garments for her “Tour of Style!” “I am so excited to get to wear some of PHXFW’s designers’ clothes! I am beyond grateful for their support, and I am excited to share their brands with my fans! I think it’s so awesome that PHXFW not only supports emerging designers, but has also shown a great amount of support to me as an emerging artist.”

See below for the official “Tour of Style” designer lineup…and keep an eye out on our Facebook page, Twitter (@phxfashionweek) and Instagram (@phxfashionweek) for the ultimate chic peek look at Yasmeen’s tour style:

Shawl Dawls

Shawl Dawls_web

“The Shawl Dawls team feels so honored to be able to participate in this grass roots effort with such a talented and beautiful music artist. We are grateful to Yasmeen and PHXFW for this amazing opportunity to expose our brand on a global platform and within the world of music, anticipating that our brand exposure in the UK with such a talented artist will have positive exponential effects!  We see that PHXFW is at it again – doing what they do best – helping to launch emerging brands towards success, as they have done for us in fashion and now with Yasmeen in music.  ” – Julie Cruz, Shawl Dawls Co-Founder

Blue Bird Apparel

“I always want to be involved in placements, just like this approach offered by Phoenix Fashion Week. It’s super helpful to have the PHXFW team facilitate this, along with the promotion and word of mouth buzz. We can’t wait to see the pictures of Yasmeen wearing Blue Bird Apparel and the ability for use to share audiences.” – Anna Friss, Designer, PHXFW Designer of the Year 2011.



“It’s exciting to continue our great working relationship with Phoenix Fashion Week since being in their Emerging Designer Challenge last year. We were incredibly excited to be selected as a brand in the ‘Tour of Style’ and seeing as our brand was also started on grassroots, we are looking forward to the exposure for our brand, not just in fashion but now in the music and entertainment industries as well.” -Jlynn Hausmann, Designer


“Hearts was excited to be asked to provide jewelry for Yasmeen’s tour. We are always happy to support and be involved in anyway with local talent! It’s exciting to see our pieces travel the world and we wish Yasmeen all the best on her journey!” -Tiffany Phillips, Hearts Stylist

Venius Turbans

“I am most excited about the fact that Yasmeen is already an avid turban wearer, so this opportunity was the perfect fit for Venius Turbans, and we appreciate that Phoenix Fashion Week thought of us! We are excited to see Yasmeen wear our designs, including our best-selling turban scarf and classic style. We can’t wait to see how she styles them on stage and to see everyone’s reactions.” -Venius Adams, Designer

No doubt this stunner’s UK tour is just the start of what will be a massive career. “As a singer/songwriter, my goal is to be a light to others through my songs. For me, music has always been a great escape and giving me the emotion needed to get through my days. I feel like for every emotion I have ever felt, I have been able to find a melody to match. If I can give that feeling to someone, I will have succeeded.”

Stay tuned for the official Google Hangout link to Yasmeen’s live performance in London tomorrow afternoon! (May 29th)! 

For more information about Yasmeen, visit www.yasmeenonline.com.

*Stay tuned on our Facebook page, Twitter (@phxfashionweek) and Instagram (@phxfashionweek) for live updates from Yasmeen’s ‘Tour of Style’! 

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”


  1. WHAT AN EXCITING VENTURE FOR YASMEEN… AND All Deisigners involved….

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