Rachel Zoe Named ShoeDazzle Chief Stylist


ShoeDazzle cofounder Brian Lee and Rachel Zoe

ShoeDazzle cofounder Brian Lee and Rachel Zoe

According to WWD, Rachel Zoe has joined ShoeDazzle as the online footwear specialist’s chief stylist. While previous celebrity partnerships (Kim Kardashian, Jessica Alba, Robert Shapiro) have gone over well for this popular brand, cofounder Brian Lee felt it was important to still ask the opinion of their customers and fans before signing Zoe. After surveying about 50,000 of its customers on whom they’d take stylist advice from…“Rachel Zoe was number one on the list by far. There was no second place,” Lee said.

With the loads of styling and recent design experience Zoe has under her belt, as well as great taste and a vast understanding of trends, the collection promises to be “affordable luxury.”

We want to know…would you shop the collection styled by Rachel Zoe? What designs are you hoping she brings to ShoeDazzle? Comment below and let us know! 

Article by Lauren Pfingstag for Phoenix Fashion Week, Photo Courtesy of WWD

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

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