Jason Wu for Target Collection Woos Valley Fashionistas


PhotobucketWhile the traditional American households were filled with aromas of Super Bowl Sunday goodies and the energy of game day, fashionistas had another kickoff in mind: Jason Wu for Target. Alas, the Wu mania has ended for most of us after the collection hit stores yesterday morning. PHXFW Media Team covered the event in full force, checking out several Target locations around the Valley.

So far, the launch of Wu’s collection has been calmer than when the Italian company Missoni launched a collection for Target in Sept. 2011.

The line outside of Peoria’s Target on Bell Road and 79th Avenue was not incredibly long – about five shoppers anxiously waited outside of the store, eying the doors for the moment they opened.

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“I’m shopping for my daughter, who lives in New York,” shopper, Loretta Meeker said. “She asked if I could come because the lines would be long in New York.”

Some shoppers were hastily clearing racks, grabbing multiple sizes of each garment. The cat scarves were cleared within seconds, along with the Woven Straw Totes. In about ten minutes, most of the garments were gone, with only the XS and XL sizes available.

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“I woke up at 7am this morning to make it here,” shopper, Sara Combellick said. “I knew the other locations were going to be packed.”

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Other Target locations in the Valley were indeed chock-full of shoppers. At noon, garments were nearly cleared at the Super Target on Yuma Road and Cotton Lane. There were no accessories from the collection left and only a few blouses in select sizes.

While luxury department stores can sell signature Jason Wu items for almost $5,000, Target is selling almost 60 items, including women’s clothing and accessories, for under $60. This is a godsend for fashionistas who can’t afford to spend paychecks on a dress.

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The line’s practicality undoubtedly adhered to its success. According to a Target news release, “the collection’s Parisian inspiration is found in Wu’s exclusive muse for Target, Milu, a mischievous illustrated black cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign.”  Jason Wu for Target is conventional cuteness at its finest.

*We love feedback! Tell us about your Jason Wu for Target experience and the garments you snagged!

Article by Stephanie Garcia, Images by Ashley Haines for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

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