Street Style with PHXFW: Phoenix Style Collective launch party at GROWop 1/27

What better way to spend a Friday night than at a fashion blog launch party filled with delicious treats, local tastemakers and amazing networking? Phoenix Fashion Week Media Team was delighted to receive an invite to the launch party of Phoenix Style Collective, a brand new fashion blog curated by talented local bloggers. Held at a popular downtown spot, GROWop, a vintage shop and community garden, the night included adorable nametag buttons, complimentary photo shoot sessions (complete with mustaches and picture frame props!), raffle prizes and tasty cupcakes, along with other lite bites. The event was a huge success, and Media Team had a great time snapping the hipster cool style of many attendees! Stay tuned for a future blog post featuring the lovely ladies (and gent!) of this must-read fashion blog!


Courtney McEntire, Phoenix Style Collective co-founder/fashion blogger

Vintage T-shirt, Thrifted blazer, Anthropologie pants, Jeffrey Campbell platforms, GROWop ring

Stacy Eden, designer from Clutch Jewelry

 Tahari jacket, Vintage sweatshirt, Free People Dress, Mix Match boots


Sarah Brue, blogger

 TJ Maxx vest, Splendid shirt, Forever21 shorts, Aldo shoes, Longchamp bag

John Scott, designer

 Levis shirt, Levis pants, Calibrate tie, Clarks shoes


Emma Matey, model

 Urban Outfitters shoes/scarf/jacket, Anthropologie pants/bag

*We love feedback! Post a comment with your favorite street style look and you could win a PHXFW tshirt!

Article by Lauren Pfingstag, Images by Stephanie Garcia for Phoenix Fashion Week

“The Resource For All Things Fashionable”

  1. Gosh! I missed out. I am a newbie blogger and thus missed out on these events in the past. Any new ones coming up?

    • Hi there Ramya! Feel free to email me ( your information so we can keep you in the loop with upcoming PHXFW events! -Lauren

  2. This was such a great event. Can’t wait to see what else they have up their sleeves! 🙂

    • Vanja Veric
    • January 31st, 2012

    That event was so much fun! It’s great to see so many bloggers and designers in one place celebrating something like that.
    I have to say I loved Courtney’s outfit the most, perfect ecclectic mix of vintage and edgy.
    I’d never been to the GROWop until the launch party and it was definitely a find. You almost never realize we have places like this in phoenix. It’s always nice to see a boutique with really one-of-a-kind pieces like that. And i loved the vintage feel of the whole night 🙂

    • Vanja, we appreciate the fact that so many fashionistas in media showed up, thanks! -Team PHXFW

  3. Thanks for this great write up guys!!

    • Thank YOU for including us in this wonderful event…cheers to you guys!! -Team PHXFW

  4. Wow the event looks like it was so well put together. I love Courtney’s outfit from head to toe. I hope there are other events to come.

    • It was a great event Aggie…they are actually hosting the AZ Blogger Conference! Look for more details soon in our feature article about Phoenix Style Collective! -Team PHXFW

  5. The PSC launch was a total success! Would have loved to meet you guys. Next time!

  1. April 27th, 2012

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