PHXFW Rewinds: Meet the Fresh Faced Models of PHXFW 2011


Top 40 Models
Every year, Phoenix Fashion Week has focused not only on finding talented local designers, but models as well. Coming upon our 7th anniversary, this year is no different. Phoenix Fashion Week hosted an incredibly successful Model Search at Axis/Radius in Scottsdale, Saturday July 23rd, sponsored by vitaminwater. Nearly 200 models braved the high temperatures and waited in line in hopes of being chosen as one of 40 models to walk in Phoenix Fashion Week this fall.  Judges at the search included Dolce Salon and Spa, Operations Director Brenna Moses, Style Leader Justin Lee and Executive Director Brian Hill. “The turnout went beyond our expectations, not only by the sheer volume but the quality of models,” Hill said. Ultimately, the best of the bunch were selected as the top 40 (25 women and 15 men) and will compete in multiple challenges à la America’s Next Top Model. From the top 40 models, one will be chosen as the Model of the Year, with the winner receiving a lust worthy prize package, including a signed deal with a local agency. These challenges are new to Phoenix Fashion Week this year, but are a welcomed addition. “Based on the success of our emerging designer contest, we wanted to create the same idea for our models. It provides a platform for them to receive the skills and knowledge they need to be a successful model, ” Hill said.
Just three days after the search, hair styling and makeup sponsor Dolce was happy to provide amazing makeovers to all 40 models, whether it was extensions, coloring or a

Models waiting at Model Search

dramatic cut. The first challenge for the models also took place on this day, the Headshot Challenge. Top 40 newbie Gavin Tucker thoroughly enjoyed this challenge and all the new industry professionals he was able to network with. “The photos that were taken came out amazing, and I was very pleased with all the hospitality.  I met alot of great photographers, stylists, and I loved my experience at Dolce!” Like Tucker, the models exuded confidence and rocked their new looks in front of the camera for these close up shots, by talented Phoenix Fashion Week photogs Mikel Florman, Stella Crowl and others. The models have already moved onto their next challenge, the Runway Challenge, where they receive crucial coaching from now until fashion week. The third challenge is a Print Campaign Challenge, where they must act as if hired by vitaminwater to represent one of four flavors in a print campaign. The last challenge, which will be ongoing until fashion week, is the Social Media Challenge, where models will have a personal page on the PHXFW website and must market themselves to receive votes from the public.

The Headshot Challenge winner was kept under wraps until the Model Announcement Party that Thursday, July 28th at The Mint in Oldtown Scottsdale.

Challenge Winner Cassie Brooks

Phoenix Fashion Week saw their biggest turnout numbers ever for a meetup this night, with over 300 locals and fashionistas coming out to support these talented models, including fashion bloggers and media, as well as last year’s emerging designer winner SJ Couture and this year’s emerging designer, Deeds of Love. These top 40 models sported stylish Phoenix Fashion Week black tanks and tees, while strutting to cheers, camera flashes and smiles from the crowd. After every model’s name was called, the highly anticipated winner of the Headshot Challenge was announced…Cassie Brooks! Her fabulous headshot and edgy new pixie cut were featured on a Phoenix Fashion Week magazine cover mock up and revealed for the first time on the runway this night. Brooks, a repeat top 40 model, is hoping to gain another year of experience and amazing memories through Phoenix Fashion Week. “It is such an honor to be a part of this again…PHXFW has inspired me and helped me see that I CAN do anything.”

Already, these models are gaining valuable experience in the industry, as well as making connections and booking jobs. Ashley Luccitti, new to the model search and Phoenix Fashion Week this year, is featured in emerging designer Mabella Chic’s lookbook, with another photoshoot coming soon. “I hope to get my name and face out there to continue to get work which will lead to bigger and better jobs! I am also majoring in fine arts photography…PHXFW is a good place for me to make connections in the photography world also,” Luccitti said.

The next event on Phoenix Fashion Week’s jam packed calendar is the much anticipated 2nd “Shop Garment District” featuring the 10 Emerging Designers of Phoenix Fashion Week, where attendees will have the opportunity to shop these next “IT” designers.  This will also be in conjunction with the models’ second challenge, the Runway Challenge, and each designer will preview a few of their designs on four models that walk the runway and reflect the skills they have acquired through the runway coaching.

For a complete re-cap of the vitaminwater Model Search, watch the exclusive video: http://bit.ly/qG8NQy

To stay in the know, follow Phoenix Fashion Week on Twitter – @PHXFashionWeek and “Like” our page on Facebook!

We love feedback! Post a comment about this article and you could win a PHXFW t-shirt!

Article by Lauren Pfingstag for Phoenix Fashion Week

Photos by Mike Florman/Stella Crowl for Phoenix Fashion Week

www.phoenixfashionweek.com

“The Resource For All Things Fashionable”

    • Tiffany Nunway
    • September 12th, 2011

    Great article Lauren. I can’t wait until the winners of the challenges are announced, this is exciting and makes me anxious to see who the winners are. I can’t wait until PHXFW is among us!

  1. Love all the exciting things going on! PHXFW is always on the move!! Great article Lauren 🙂

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