Shop Til You Drop at Phoenix Fashion Week’s Style Villa

This year, Phoenix Fashion Week’s Style Villa takes place in the lower atrium-courtyard inside Talking Stick Resort, facing the breathtaking runway and directly behind the dramatic red carpet. Beginning at 5pm each night of fashion week, this sophisticated shopping area will feature fabulous booth vendors, including many of Phoenix Fashion Week’s own emerging and established designers, as well as local boutiques and an assortment of stylish brands to satisfy any fashionista’s shopping needs. We are excited to welcome Savvy Boutique to the Style Villa this year and are looking forward to seeing some trendy styles for guests to shop.  “It is a pleasure and a joy to be part of Phoenix Fashion Week this year.  My business, Savvy Boutique, is on the cutting edge with fabulous and unique fashions for everyone, which will be displayed at my booth.  I love supporting and carrying the most wonderful designers and am looking forward to seeing them all at fashion week!” said Savvy Boutique owner, Janet Weninger.

This market will also feature chic decorations and styling, courtesy of ASID (American Society of Interior Designers) and PHOENIX Magazine. “PHOENIX magazine and the Arizona North Chapter of ASID (American Society of Interior Designers) have built a partnership for over 2 ½ years educating consumers on the value of hiring an ASID professional, an organization that is the most widely recognized for interior designers. Through Phoenix Fashion Week, it is PHOENIX magazine’s and ASID’s goal to bridge fashion and home design with inspiring style that reflects individual taste,” said PHOENIX Magazine Marketing Director, Cheryl Lutton.

For the first time, StyleVilla will be open to the public and offers a great opportunity for local brands to showcase their products and network with the fashion community. This increased exposure is crucial to Collins College, who will feature a jaw dropping booth setup, featuring their students’ unique designs. “I am excited to see my students reactions to seeing their garment and work in Style Villa. I am excited to have four days dedicated to fashion in Arizona and I am excited to see the growth of the emerging designers. Collins College will have a visual display booth that will change every night. Fashion Design and Merchandising students are designing the displays, as well as, all garments featured in them,”  said Collins College Fashion Design and Merchandising Program Chair, Nicole Bissing.

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Article by Lauren Pfingstag for Phoenix Fashion Week, Images provided by Mikel Florman Photography

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