Fashion Galore with PHXNOIR
The city of Phoenix continues to successfully develop and grow as another day progresses. Luckily for all the fashion savvy, the fashion scene here is flourishing as well. If you are surprised to hear about the progress Arizona has made, Forbes has named Phoenix one of the top 10 best shopping cities in the U.S. Who would have ever thought? With all the latest and upcoming trends and styles this sunny state has to offer, PHXNOIR was designed to help keep track. The creator and editor of the site, Dustin Hoyman, described it as “an outlet for Phoenix’s upscale scene to thrive.” PHXNOIR was actually also the first to showcase this year’s Phoenix Fashion Week live online. I had an intriguing conversation and short interview with him about PHXNOIR and his perspectives on Arizona’s prospering fashion scene. Enjoy.
What inspired you to coin the name “PHXNOIR”?
The name actually came from one of my favorite wines, Pinot Noir.
Why did you decide to start PHXNOIR and what do you hope to achieve?
I wanted to push the talent in Arizona, promote the fashion and night life scene here. Overall though, really promote a general public’s awareness of class culture and trend.
How important is fashion and style to you? Why?
Very important. I think it’s a way to brand yourself and a part of self-expression. Through fashion and style, you can show what kind of person you are and what you like. The best part of it all is you can have fun with it!
How would you describe Arizona’s fashion scene?
Arizona’s fashion scene is slowing growing, but it’s fragmented and there is a lack of communication. There’s no community. The two main groups that we have, FGI and Fashion Arizona, seem to work independently and even have a small competition between the two, at least in how members speak of the other one. FGI might cater to the more established designers and Fashion Arizona helping the scrappy startups but an open dialog between the two could vastly improve our scene as a whole. I would also like to see the Scottsdale fashion scene and the Phoenix “art school” fashion scene embrace one another to help further grow our valley into a unique fashion subculture. LA’s fashion scene has fallen apart and has become even more disjointed than ours. I think a focused community could Phoenix shine in the fashion world.
Since there are two fashion weeks here, how do you feel about having both of them?
Although the two cannibalize each other, I like seeing that Phoenix FashionWeek is winning. Scottsdale Fashion Week focuses on retail too much.
What do you want to see more of from Phoenix or Scottsdale?
Quality. Style. Craftsmanship. I especially want to see a lot more of the homegrown talent as well.
What do you think makes a great designer? Do you have any local favorites?
A great designer is someone creative, someone who can make their designs work and wearable. As I said earlier, I really think the combination of quality, style, and craftsmanship is key. I like Evan Golf and Black Russian Label.
Any other favorite designers/brands at the moment?
The Windmill Club, Simon Spurr, Band of Outsiders, and Robert Geller.
Did you notice any good trends this season?
Menswear has become more fitted and is tailored very nicely this season. Men are starting to care about their appearance more.
What are your do’s and don’ts when it comes to fashion?
Do find a style that works for you. Don’t just follow everyone else! Be creative and think of a style that would suit you.
What are your future plans for PHXNOIR?
Everything! I want to try to do basically everything to push fashion and fashion awareness forward in Arizona.
Thanks so much Dustin for taking the time to do an interview with Phoenix Fashion Week! It was a great pleasure to hear another perspective and discuss the fashion community here.
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Article by Thuy An Bui for Phoenix Fashion Week
“The Resource for All Things Fashionable”