Pink House Boutique : A Chicly Economical Choice


Photography by Mikel Florman

Silk tops, glitter vinyl purses, carved resin rings, vintage button bracelets, rhinestones, crystal jewelry, retro-inspired art and accessories.

It sounds like an aesthetic wonderland, but it’s real. Only at Pink House Boutique in Glendale can you find such a whimsical medley of style.

Born and raised in New York City, Pink House Boutique owner, Danica Coral knows what’s in and what’s just so…passé in fashion.

Coming to the Valley in 1999, Coral started up Pink House Boutique out of her love for fashion and business. Knowing that women want to look fashionable at an affordable price, her business’ main focus is to supply quality items by the most accessible means.

“It’s an obsession!” Coral says of her love for fashion. “I love seeing the new season’s collections […] my mind spins thinking about how I can recreate looks with a combination of existing items in my closet and new key pieces, and how to add my own flavor to each trend. And we always make sure we carry key pieces at our store.”

Composed of a flourishing co-op of local designers and artists, the boutique aims to make each customer find what she is looking for. From fun and flirty daytime pieces to tasteful choices for night, comfort and trend are always at the fore of Pink House picks.

Photography by Mikel Florman

Coral understands the Arizonian lifestyle, including the quirky Phoenix weather. She makes sure to choose inventory with the dual flexibility of transitioning between the seasons, highlighting important pieces such as cardigans, shrugs and light scarves.

For the future, Coral hopes to open three more stores within the next five years and to have her own in-house designers and signature clothing line.

Article written by Christina Silvestri for Phoenix Fashion Week.

Pink House Boutique has been rated

Best of Yelp “Glendale Shopping” (2010)

Phoenix New Times Best of Phoenix Winner “Best Retail Co-op” (2009)

Best of Yelp “Glendale Fashion” (2009)

944 Phoenix Reader Picks “Find the Perfect Fashion Piece”  (2009)

View other photography by Mikel Florman from this month’s FashionAZ MeetUp at Pink House Boutique with Bri Bridge on our PHXFW FACEBOOK.

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