Beauty Is in the Eye of the Artist


At some point in time, those who are passionate about fashion often realize it is something they would like to pursue as an art form. The beauty of fashion truly lies in the eye of the creator, and the rest is left to the admiration of the audience.

Some people follow their dreams by going to fashion school, while others, like Shantidas, find their true passion in a sewing class at age fifteen. Her life-changing, teen discovery lead Shantidas to study abroad in Milan, where the true art of style and fashion lies.

“It was the most difficult thing I’ve ever done, but it’s also the best thing I’ve ever done.” Shantidas Contu-owen, Designer of Shantidas said. “The style and the atmosphere in Milan are extremely different from here (US).”

Shantidas describes her style as “high-fashion, prêt-a-porter,” and for women aged 18-30.

While the use of different types of draping and fabric give the line a romantic, sophisticated look, the line itself is also a bit edgy. Shantidas’ true infatuation is custom design with a little bit of couture.

“My ultimate goal would be to have dresses and designs on red carpet affairs, celebrities who are doing events in the public eye.” Shantidas said. “I really love working on specific details tailored to a woman’s body.”

While Shantidas is truly inspired by just about anything, from the likes of nature to designers like Donna Karen and the early Gianni Versace, her designs reflect a beauty of individuality and sophistication.

In the end, she wants people to feel as if their dressed in their own skin as opposed to just wearing a dress that is draped over their skin.

You will be able to meet Shantidas Contu-owen and experience the Shantidas collection on the runway during Phoenix Fashion Week, October 7 – 9, 2010.

Article written by Jacqueline Valle for Phoenix Fashion Week.

    • Kaley Kalil
    • August 13th, 2010

    I love Shantidas’ work. I can’t wait to see her “Amazon Falls” collection in October!

  1. September 12th, 2010

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