Mary Jane Smokewear Hits First Runway with PHXFW
Mary Jane Smokewear became a collection when partners JP Avila and Zack Maita had some free time to mess around with designs that were creative and could appeal to those fond of the product Mary Jane.
The line includes t-shirts for men and women sporting catchy slogans, like “got purple” and “I Amsterdam,” or booty shorts for women with the logo on the backside.
“It’s really something that everyone likes.” Avila said. “The reaction we get is old people, young people, and just about anyone. We’re trying to get Mary Jane culture into the mainstream.”
Mary Jane Smokewear started selling at First Fridays, in downtown Phoenix.
The heightened response from the art walk encouraged the designers to take it to the Cypress Hill Smokeout Festival. Mary Jane Smokewear blew out their sales, making over 100 sales in 2 days at the Festival.
“We felt like we had a good head steam and expanded our designs and decided to go for it by devoting more time to it,” Maita said.
Mary Jane Smokewear, founded in 2009, had their very first fashion show at the Crave Café and Lounge Thursday, April 15, and is planning on joining Phoenix Fashion Week at the end of September.
Article written by Jacqueline Valle for Phoenix Fashion Week.
Photos by Mikel Florman Photography.