Green On a Bigger Scale


“What do you think of when you think EcoDiva?” Taryn Hipwell asked at Phoenix Fashion Week’s AZFashion MeetUp in January.

Hipwell works to answer that question for us every day on her website, EcoDivasTV.com.

She launched EcoDivazTV last year. Since then, the site has transformed into a media house full of all things fashionable and all things green.

“I feel like my whole life has been this random segway from one random thing to the next,” Hipwell said. “Now it all makes sense and comes together […] I feel like this is my niche.”

In February, Hipwell and EcoDivasTV.com hosted a workshop at the Sundance Film Festival. The main project, featured at EcoDivas’ Green Lodge, encouraged VIP Sundance goers to upcycle their clothing.

Taryn Hipwell

Hipwell collected vintage sweaters and fabric swatches from A&D Vintage in downtown LA. After cutting numbers and letters out of the swatches, she taught celebrities, musicians and other A-list celebs how to sew the two together. The majority of people sewed their nickname or their initials into the sweaters.

“A lot of the guys, especially, were really into it!” Hipwell said.

Although people are catching on to the greenwashing trend quickly, Hipwell says the real support is going to come from established and trusted companies. Most of today’s green clothing lines and companies are still young.

Hipwell dreams that one day big companies and clothing lines will go green and sponsor green events.  This transformation would truly kick this young business into one with a great deal of influence.

Ready to go green? Hipwell suggests making one simple green change in your life and making it a habit.  Once you start, you’ll be surprised how easy it is!

Article written by Emily Timm for Phoenix Fashion Week.

  1. April 16th, 2010

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