Tried and True


Estrada was a crazy, fun, college girl who assembled her wardrobe by collecting anything she could get her hands on. She made bras out of nuts and bolts and mini skirts out of bottle caps.

One day she rescued a shower curtain from her mother’s trash and made it into a mini skirt, sewing the words, “Stop Staring!” across the behind. At first the gesture was meant as a joke, but the name stuck.

People started remembering her as the “Stop Staring! girl,” and paying her to create clothes on a personal level.

“It was a creative outlet for me,” Estrada said in a phone interview.  “I never thought of it as a career, though.”

After switching majors, colleges and career paths, Estrada found herself designing under her fame name, “Stop Staring!” for stores in the Los Angeles area, and becoming wildly successful in the process.

“God had a different plan for me,” Estrada said of her career swap from accountant to designer.  “There are so many miracles that happened.  There’s no way all this could have happened on my own.”

Stop Staring! is a collection of timeless and classic designs made for every age and every body type, sizes 0-18.

The designs were originally inspired by the 50s retro, rockabilly era.  Over time, though, Estrada’s beautiful styles have become much more contemporary and mainstream.  The line has been featured in top fashion magazines like Vogue, Allure, Seventeen and People, and celebrity stars Paris Hilton, Eva Mendes, Zooey Deschanel, Ashley Greene, and other A-listers have been spotted showing off Stop Staring! styles.

“When times are tough, I believe the strong survive,” Estrada said.  “When the economy is tough they [buyers] are always going to choose what is tried and true.  Fame and fortune is not the goal for Stop Staring! My goal is to create a beautiful mark in this world so that when women walk out of a club or a restaurant they get the right kind of attention.”

You will be able to meet Alicia Estrada and experience her collection on the runway during Phoenix Fashion Week, October 1-3, 2009.

Article written by Emily Timm for Phoenix Fashion Week.

  1. April 22nd, 2010
  2. August 2nd, 2010

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