VMarie: Elegant Meets Bold


Never underestimate the small town kid.

Reigning from Natalia, Texas, a place where the population is the size of most Arizona high schools, Rickie Gonzales has made a huge splash onto the fashion market in Arizona.

Although he was able to sew by hand at age 12, Rickie officially caught the “fashion bug” after putting on a fashion show for his friends on his birthday three years ago.  In 2006 he began professionally selling and designing under his label: VMarie.

VMaire has shown several times at Phoenix Fashion Week, Scottsdale Fashion Week, and many other prestigious shows around the valley.  His clientele features fashion-forward women who are looking for clothes to accent a unique and stylish wardrobe.

His drive originates in the memories and love for his late twin sister, who passed away in 2004.  Many of his designs are also inspired and molded by the elegance and re-birth of the butterfly.  He has a passion for using colorful chiffons and satins in his work.

One of his most renowned and signature styles is the green and black “under cleavage” dress. It is one of Rickie’s favorite designs that transformed during the re-working of a skirt.

The fashions from VMarie are constantly pushing the limits while still celebrating the curves of a woman’s body.

Being named one of the hottest new designers in Arizona, VMarie often wows the crowd, a reaction Rickie loves to receive. With all the momentum and buzz growing behind VMarie, Rickie plans to open a new studio soon.  “I want to blow everyone away at Phoenix Fashion Week in 2009,” Rickie said.

Rickie’s Spring 2010 line is titled VMarie: 2059 Me Against the World.  “The 2010 line will be the future, but it will be wearable,” Rickie said.  If anyone can pull this off, Rickie Gonzales is the one.  VMarie Fashion is definitely here to stay and is prepared to amaze and astound this year’s buyers at Phoenix Fashion Week 2009.

Article written by Megan Marvin for Phoenix Fashion Week.

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