Archive for the ‘ Press Releases ’ Category

The Art Institute of Phoenix Presents…People’s Choice in Social Media

In support of  the next “IT” designers, Phoenix Fashion Week has launched the brand new People’s Choice in Social Media Contest as a part of the Emerging Designer Contest. Presented by The Art Institute of Phoenix and launched at the ‘Shop Garment District Show & Trunk Sale Aug 11, 2012, guests were encouraged to preview the (12) talented emerging designers and select their favorite runway show, and trunk sale, while getting a chance to meet and greet each designer in person. The Art Institute of Phoenix has always been a big support system to local students hoping to make it in the fashion industry. Recently, it was announced that AIPX will now be offering a Bachelor of Science in Fashion Design, for the first time ever! What’s more, the college is offering new students who start classes on or before Oct. 1, 2012, an opportunity to earn one of two $5,000 scholarships. For more information about this exciting opportunity, read the official press release.

The People’s Choice in Social Media Contest evolved from the necessity to support  emerging designers during their launch at Phoenix Fashion Week, and it will be up to THE PUBLIC and our readers to vote for their favorite designer leading up to fashion week in October!  The winner will be announced at Phoenix Fashion Week, Friday Oct. 5th at 7:00pm at The Art Institute of Phoenix booth, inside the Style Villa Marketplace.

To get to know our Emerging Designers by visiting The Art Institute of Phoenix booth every night during fashion week!

To purchase tickets to Phoenix Fashion Week and watch these designers’ lines live on the runway, click HERE.

How can you vote? Vote for your favorite emerging designer below! 

Presented by: 

Get to know these talented designers better and let us know which one you think should win Designer of the Year 2012 by voting above!

Bri Seeley

Bri Seeley is uniquely feminine fashion for the inspired woman. Established in 2006, this brand based out of Lacey, Washington was created to enhance the female figure and allow the wearers inner beauty to shine. The styles are contemporary, simple, and classic with intriguing details and high quality fabric. Guests should expect to see designs embodying the designer, Bri Seeley’s contemporary vintage aesthetic.  ”I typically draw upon nature and history for my design inspiration.The Escape collection showing at PHXFW was specifically designed with a playful spirit and a touch of impulsivity,” Seeley said.

ENVY by Khanh

On trend for the season, Envy by Khanh features bold lines, colors and geometric shapes that make the line immediately recognizable.  The line is all about simplicity and elegance, and designer Khanh Nguyen’s goal is to design dresses that make women feel confident, attractive, and sexy. This vision will take effect at PHXFW in October, where Khanh’s 12 piece 2013 collection will walk the runway. “My irresistible pieces for women create lust in the opposite sex and envy in the same sex. ‘Make them feel it’ is the tagline for ENVY by Khanh, since the goal is to make other women feel envious of you when you’re wearing one of my dresses.”

EYE Thread

Based out of Los Angeles, California, EYE Thread is a luxury designer brand on a mission to give back. Their hopes are to inspire the consumer to think about buying a quality product with a genuine foundation in giving back. “By focusing on the highest quality product possible we thought it only made sense to go by an equally high standard for our practices. We believe that if we can make a positive impact, no matter how small, then weʼve accomplished our goal as a brand. Titled Keepsakes & Heirlooms, we provide products made with handselected materials, and assure each piece is made with integrity, craftsmanship and most importantly, heart.” – Designer Ashleigh Kaspszak

Italia Rocks Couture

Local designer Natalia Acosta of Phoenix is originally from Mexico and after earning two Fashion Design degrees from Phoenix College, has focused her designing vision on creating unique, one-of-a-kind evening gowns that are all individually designed and hand-sewn. With avant-garde, dramatic runway pieces showing at Phoenix Fashion Week, guests should except to take in red carpet gowns meant to see and be seen in. “The the biggest stage for fashion is in the state of Arizona. The Italia Rocks Couture customer is a very confident, elegant and sexy woman. My inspiration when designing this collection is the female figure, and vibrant colors that complement this.”

JHaus

Los Angeles, California based JHaus is an American made premium denim line inspired by designer Jlynn Hausman’s American-Midwest roots. Being a farmer’s daughter and a small town girl, Jlynn wanted to bring a piece of the country into the city.  Creating a high quality product that incorporates her strong roots into the aesthetic was her goal.  Great denim should be a staple in any fashionista’s wardrobe, but it can be difficult to find the perfect fit. That is, until JHaus. “Denim is difficult and a very tough business. We have a less is more concept so there is not a lot of embellishment on our jeans.  We spent a year perfecting the fits and washes to ensure a premium product.  JHaus is the only emerging designer that will be showcasing denim.”

Living Dreams

Living Dreams is a lifestyle streetwear clothing brand “inspired by those who follow and live out their dreams”. They offer bold colors on relaxing designs to t-shirts, tank tops, and other fine products for both men and women. Living Dreams believes we all have a dream inside ourselves and when that dream becomes a reality through passion, hard work, and belief in ourselves, that dream turns into a reality, hence the name Living Dreams! The mission of Living Dreams is to spread this message of encouraging others to be “living dreams” through clothing as the canvas to tell the story. “I wanted to ultimately try to create a brand that lets people “escape” and let themselves dream again about what moves them. I am not just trying to create a trendy brand, but one that last decades,” said designer Michael Poulos.

Ofra Style

Ofra traveled throughout Europe and Latin America and her broad experiences are the culmination of what we see in her collections. OfraStyle’s latest collection is convertible clothing for women, casual by day, contemporary by night. The collection includes pieces that can be worn 2-3 different ways. They are very versatile and with a few adjustments can be worn as poolside wear, comfortable casual wear, yoga pants, or elegant evening wear. These versatile garments are extremely soft, complimentary to the body and made from beautiful custom made fabrics with a contemporary style.

Paulie Gibson

This St. Louis designer was born with a creative vision and has been designing for nearly all his life. This menswear designer is unique in that he views menswear in a completely new way. He loves mixing colors and prints that are unconventional, but believes that at the end of the day its all about individualism – so the customer can separate the prints and wear them as conservatively as they would like. “Paulie Gibson is inspired by the juxtaposition between masculine and feminine. I’m really inspired by womens fashion.  I’m also inspired by people.  I’m a very social person and as I meet new people something clicks and I start to create clothing for them in my head – what I’d like to see them in.”

Samantha Patterson

Samantha Patterson creates fashionable modestwear for women, appropriate for any professional, religious, or everyday setting, and no one should have to forgo style to dress this way.  Despite the assumptions that some may make about modestwear, Flagstaff-based Patterson has proven that with extra design elements, these subtle statement pieces are taken to the next level. “I love putting creativity in a box.  I believe that when an artist applies parameters to his/her work–modest guidelines in my case–it yields even more innovative ideas.  I use construction techniques, fabric embellishments, and other accents to compose truly original designs with classic silhouettes.”

Sew Twisted Designs

As another local designer based out of Tucson, Brooke Reyes is a self-taught designer, who has created a standout line for “women with remarkable taste.” With the drama of many of her runway garments, it’s no surprise that Reyes’ inspiration is the theater and everything that entails. “The woman who wears my clothes desires notoriety. Like in theater, costumes have a way of evoking an era and feeling into the actor. I want my clothes to inject a feeling of confidence, strength, and sex appeal, into my ideal client. My inspiration derives from my days as a thespian. I often take inspiration from theatric, historic and literary characters and bring them into the modern world with my design.”

Shawl Dawls

Co-founders and designers Julie Cruz and Roshena Chadha have created a unique line of versatile shawls and cover-ups meant for the everyday woman, with a convertible shawl that can be worn 15+ ways.  They offer practical fashion without compromising on style, with fashionable formulas for multiple looks that can transform an outfit from casual to dressy, from day to night. “We are largely inspired by the fabrics that we find and by elements of other styles and trends that we see. Our inspiration also comes from our fans, who love to get creative with their Shawls and come up with amazing new ways to style them!  The possibilities are endless!”

Suzanne Lay

Every since this St. Louis-based designer debuted her first line in the spring of 2009, the brand has been consistently growing since. Her design aesthetic is clear as soon as you see one of her garments, with a bold, strong look that is still sophisticated and chic. It really is about creating a lifestyle.  ”My number one inspiration is music, which was my first love. From there, it’s about location and building our visual of who our woman is each season.  Location plays a big part as well, traveling and adventure.  Where would she go?, what would she do?, what would she take with her?…these are all questions we ask ourselves each season to create our story,” said designer Suzanne Lay.

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

Vote for Your Favorite Little Black Dress Sketch!

What is it?  In celebration of the iconic ‘Little Black Dress’ Phoenix Fashion Week invited past emerging designers to submit their best LBD sketches.  Then we partnered with Little Black Dress Wines to support the launch at Neiman Marcus (Scottsdale) during Fashion’s Night Out on Sept. 12, 2012.  Guests were encouraged to preview the best (3) LBD sketches on iPads and select their favorite design, while meeting each designer in person.

Who are the designers?  (1) 2009 Emerging Designer Bri Bridge www.bribridge.com (2) 2010 Emerging Designer Alma Primero www.almaprimero.com and (3) 2010 Emerging Designer Shantidas Contu-Owen shantidas.contu@hotmail.com.

How do we choose the winner?  The LBD challenge evolved from the necessity to support past emerging designers and to inspire them to keep their fashion dream alive!  Each will build their LBD sketches into actual dresses to be displayed at Phoenix Fashion Week in our Style Villa.  Then it will be up to YOU to vote for your favorite sketch or dress leading up to PHXFW.  The winner will be announced Thursday Oct. 4th at 7:00pm at the ‘Little Black Dress Challenge’ display, inside the Style Villa.

Neiman Marcus and Phoenix Fashion Week to Partner for Fashion’s Night Out

Fashion’s Night Out is the biggest fashion and shopping party in the world. It officially turns four this September 6th and Phoenix Fashion Week is thrilled to celebrate this by partnering with the valley’s chicest shopping destination, Neiman Marcus Scottsdale!

As an official partner, Neiman Marcus has been supporting Fashion’s Night Out in every one of their stores nationally since it’s inception in 2009. “From the beginning, the goal for the Scottsdale store was to provide a fun celebration of the best in fall fashion, as well as create a lively night featuring local musicians, artists and arts organizations, schools, fashion organizations and charities,” said Public Relations Manager Lisa Pagel.

For the first time, Phoenix Fashion Week is partnering with Neiman Marcus for Fashion’s Night Out to officially launch our Little Black Dress Challenge to the general public. This challenge is meant to support the creativity of our past Emerging Designers from fashion week, as they are asked to create their best little black dress sketches true to their design aesthetic. Make sure to visit the Phoenix Fashion Week booth on Level 2, Dress Department, where you can vote for your favorite sketches, as well as meet and greet these talented designers! For more information about the LBD Challenge, read the official press release. Be sure to dress in your little black dress, as the best dressed guest will win a VIP Package for 2 to fashion week in October!

Beginning at 5pm, Neiman Marcus will have loads of exciting events during their Fashion’s Night Out event, including a Fall Trends Fashion Show and trunk show by celeb favorite Oday Shakar (who showed his line at PHXFW 2010!).

Keep the fashion party going and follow us to The Saguaro Scottsdale, where the Official Fashion’s Night Out After party will be taking place. Sip champagne, get a complimentary mini-mani, and network with local fashionistas and industry professionals.

Hope to see you there fashionistas, in your best LBD of course!

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

Christmas Eve Fashion POLL…VOTE NOW!

Phoenix Fashion Week is happy to continue our poll series, which asks fashionable questions each week.  Based on your random comments and votes, we will be giving our readers wonderful prizes.

This week, the winner will receive a Phoenix Fashion Week t-shirt.

Be sure to vote (deadline is 1.3.11) & leave a comment along with your e-mail address.

Phoenix Fashion Week media team member, Lauren Pfingstag writes:

Favorite Winter Accessory Poll…VOTE NOW!

Phoenix Fashion Week is happy to continue our poll series, which asks fashionable questions each week.  Based on your random comments and votes, we will be giving our readers wonderful prizes.

This week, the winner will receive a Phoenix Fashion Week t-shirt.

Be sure to vote (deadline is 11.15.11) & leave a comment along with your e-mail address.

Phoenix Fashion Week media team member, Lauren Pfingstag writes:

Meet PHXFW’s Established Designers – Saturday

For the final night at Talking Stick Resort, Phoenix Fashion Week is featuring evening-wear apparel on the runway, sure to be a crowd pleaser. The established designers shows will feature celebrity favorites Stop Staring! and Blaque Label, as well as Mariska  and many more!

Read on for an insider glimpse into these designers’ minds and what guests should expect to see during fashion week!

Stop Staring!

http://www.stopstaring.com

Designer: Alicia Estrada

Look of  Line:  ”Stop Staring! is retro inspired dresses, inspired by the 1940s and 1950s film noir. Our dresses are timeless and classic, and can be worn from day to dinner.  Stop Staring! Is known for its amazing fit, and quality! Our dresses are available up to size 18, and they look great on all shapes and sizes! Plus our dresses are worn by so many celebrities, including Paris and Kim Kardashian! The dresses look classy and sexy on everyone!”

Desired Audience Response: “I hope the audience falls in love with Stop Staring! We are putting together an amazing runway show for Arizona!  We cant wait to show our latest collection!”

PRVCY

http://www.prvcy.net/

Brand Mission: “Early on the PRVCY brand was founded with a noble goal in mind: to create great casual couture apparel for women and men, share the profits with various breast cancer research foundations across the country and help in early detection and finding the cure. Today our company is carrying this legacy on. We are designing some of the best denim apparel on the planet, expanding into other deluxe casual clothing lines and will continue to support the breast cancer research as well as various other philanthropic causes. Just as the three threads of our trademark Lifeline design the mission of our company is based on: Faith, Hope, and Love.”

Joy Li

http://www.joyli.net

Designer: Joy Li

Look of Line: “Sophisticated Effortless Urban Lifestyle”
Desired Audience Response: “Feel they can wear as Lifestyle vs. Occasion… mix and match to create different looks that you can wear all the time. (ie: Elegant Slumming Jacket with jeans and boots)”

Mariska

Designer: Maria Janossy
Look of Line: “The look of my line is wearable sexy / elegant / flowy / abundant / dramatic and cohesive in the sense that most pieces are interchangeable and can transition seamlessly from day to evening or weekend.”
Desired Audience Response: “With the fashion show I’d like to create a sense of wonderment in the audience and a sense of urgency like ”I want that piece now!”
Michelle Jonas
Designer: Michelle Jonas
Look of Line: “Michelle Jonas Travelwear is designed to make every woman feel confident, sexy, feminine, and empowered. The collection is created for a woman who is active, cultured, successful, spirited, and low-maintenance. Versatility is key, with a perfect balance between sophisticated, polished pieces and quintessential California bohemian cool. From tie dye maxi dresses to chiffon oversized kaftans and glamorous cocktail dresses, the line makes use of lace, jersey, chiffon, gauze, and charmeuse for a flattering, feminine style.”

 Blaque Label

http://www.blaquelabel.com

Designers: Vanessa Lee and the Blaque Label Team

Designer Beginnings: “We aren’t just designers. Blaque Label is a team headed by a creative director that pulls inspiration from all things evolutionary to life. A beautiful meal or a fierce shoe can inspire the look of any season.”

Why PHXFW?: “Blaque Label has been blessed with growth during a stale economy. We believe that PFW was there with us from the start so we wanted to support our supporters and create a sense of fashion unity.”

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

Meet PHXFW’s Established Designers – Friday

For the 2nd night at Talking Stick Resort, Phoenix Fashion Week is featuring trendy apparel on the runway, sure to be seen in the stores in the coming months. The established designers shows will feature Lady Gaga favorite Alana Hale, Black Russian Label, Blaque Market and many more!

Read on for an insider glimpse into these designers’ minds and what guests should expect to see during fashion week!

SJ Couture

http://www.sjcouture.com

Designer: Jeanne Hankerson

Look of your line: “Our line takes inspiration from many things – the lines and spirit of classic dance; the vintage silhouettes of the 20s, 50s and 60s- but with an edgy, contemporary twist; and the simplicity and of my own New England background and style. I’m a preppy at heart. But the most important look is how the bride shines in each gown. That’s my favorite look- when a woman puts on the gown and it just pops- that’s what it’s all about.”

Audience Response: “We’re hoping the audience can see the beauty of the designs and the way gorgeous fabric enhances that beauty. We hope everyone is touched with a sense of romance and understands how a wedding gown can just shine on a bride. When I see my gown on a woman, I’m just thrilled and I hope the audiences gets as excited as I do.”

The Carroll Shelby Modern Vintage by Wicked Quick

http://www.wickedquick.com/

Designer: Tarran Pitschka

Look of Line:  ”Modern Vintage. Our parent company is “Wicked Quick”, which is speed inspired. “Vintage Speed” is the sub-label for all of our vintage inspired looks. Carroll Shelby’s Cobra brand had the perfect history and imagery for us to tell an inspiring story. We stayed true to the dominant styles that the racing team wore then in the 60’s and reinterpreted them for today’s fit.”

Why PHXFW?: “We were introduced by Chris Detert from our PR Agency American Rebel. This event is ideal for brand exposure. We see it as a great opportunity to tell our story locally and nationally. The connections, meetings and images from this event will help us to further push our PR campaign.”

Evan Golf

http://www.evangolf.com

Designer: Jeehee Han

Designer Beginnings: “I studied graphic design at Art Center College of Design, California. And I was amongst golfers who did not buy golf labels because they seemed disconnected from fashion and trend. Two years ago I was charged with a mission! A mission to bring fresh ideas to golf and make modern golf apparel that meet the expectation of younger generation of golfers, and to make that truly unique and exclusive, that only a small brand has a luxury to make. Having a background in graphic design is essential not only while designing clothes, but to build the brand as a whole, which needs cohesive design from clothes, websites, hangtags, catalogues, even to YouTube videos. All creative decisions I make comes from graphic design foundation.”

Why PHXFW?: “Of course it’s the enormous exposure. I love being talked about! Then it’s the fashion show. It’s a huge reward for me. Clothes are on the models, music’s blaring, cameras are flashing, people are watching. Just the way how clothes are meant to be presented! If that doesn’t give a designer some serious goose bumps, i don’t know what will!”

Blaque Market

Alana Hale

http://www.alanahale.com

Designer: Alana Hale

Designer Beginnings: “I started sketching and planning my future as a designer from elementary school- yes, i’m serious. I’ve always had the ambition to create and attended FIDM in Los Angeles and Paris for schooling, interned and worked as an assistant designer for a few LA-based clothing lines for about a year gaining experience, then decided to branch out on my own. A bit over-ambitious as I jumped into the industry blindly, but it has been a great success thus-far and couldn’t imagine myself not doing this.”

Why PHXFW?: “I was lucky to meet Francis, the founder of Fashion Business Inc., as I was starting my company a few years ago. FBI is an organization that focuses on guiding, educating and mentoring fashion industry entrepreneurs. Throughout the past few years as a member of FBI, Francis has coached me and helped my vision become an operative reality. She offered for FBI to sponsor me in showing my Spring collection in Phoenix and I’m so grateful and excited to be a part of the Phoenix Fashion Week team.”

Black Russian Label

http://www.blackrussianlabel.com

Designer: Joanna de’Shay

Look of Line: “Black Russian Label’s Collection three, is an artistic interpretation of “my” America from an immigrant, multi-cultural perspective.  The colors, textures and lines are all inspired by the Native American, African American, Asian American and Hispanic American cultures that all call the U.S. Home.  Beautiful tans reminiscent of basket weaves, rich lavenders pulled from the traditional Folkloric dancer’s costumes and intricate leather textured trim inspired by braided hairstyles all pay homage to their unique heritage.  Trekking Across the USA is a celebration of the significant role that they have each played in cultivating American History.”

Audience Response: “I am hoping that each audience member see’s their America represented and celebrated in this collection.  In addiiton, I hope they see the juxtaposition and interplay of soft and hard, light and weighthed and fun and fashion that I depict in Collection three.”


**Check back soon for another post about Saturday’s Established Designers!

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com


Meet PHXFW’s Established Designers – Thursday

To kick off their first night at Talking Stick Resort, Phoenix Fashion Week featured lifestyle apparel on the runway, perfect for the laid back style of the west coast. The established designers shows started off with two local boutiques representing the Retailer Show, followed by Bilby and Moss, The Original Retro Brand and many more!

Read on for an insider glimpse into these designers’ minds and what guests saw during fashion week!

Velvet Boutique

http://www.velvetboutique.com

Owner: Maria Ward

Phoenix Fashion Week: “I feel very privileged..I support creativity and fashion and being able to make it into a business. I believe it what Brian has been talking about at PHXFW. I already carry emerging designers Blue Bird Denim and Diary of Joli. They are good quality and very sell-able. If they are doing well, I am doing well.”

On the Runway: “I am inspired by red. People tend to wear black, gray and brown during the winter time, but I like to add red early on…it lifts the spirits. Guests should also expect to see animal print. It makes me feel warm and fierce. It’s important to not only be bold, but classy at the same time.”

TE' Boutique Logo

Te’ Boutique

http://www.teboutique.com

Look of Line: “At TE’ fashion is about having fun. It’s about knowing who you are and rediscovering it time and time again. Life moves through us and our style lives outside. We carry a dashing selection of men and women’s sportswear, business, and evening attire. We feature an exclusive collection of Hugo Boss Orange, Black and Selection, as well as Agave Denim.”

The Original Retro Brand

http://www.originalretrobrand.com

Designer: Marc Herman

Look of Line: “Iconic, retro looks combined with the softest, sexiest, best fitting premium tees in the world for men, women and youth.”

Designer Beginnings: “The CEO Marc Herman has been in the apparel industry for over 25 years, getting his start by developing and selling board shorts to sororities and fraternities while in college at the University of Arizona.”

Bilby and Moss

http://www.bilbyandmoss.com

Runway Look: “The brand marks a distinct mode inspired by simplicity with a twist, catering to a chic yet affordable lifestyle. The result – a clothing line made of comfortable and light fabrics that transcend fashion. We are proud to use water based inks and biodegradable fabrics like micromodal.”

Why PHXFW?: “The partnership made sense for Bilby & Moss. To show our line and introduce the store in Phoenix Fashion Week this year. We are new to the market and this is a great launching spot to showcase our all american made line to
fashionistas in the valley. We’re very excited to be on board and looking forward to this week!”


Veronica Brett

http://www.veronicabrett.com

Designer: Patricia Brett

Designer Beginnings: “My background is in architecture.  I have a BS in Architecture from Ohio State and a Master of Architecture from Yale University. My training as an architect has lent itself well to designing fashion.  I have a great eye for spotting trends while staying true to the sophisticated, classic look of my line.  I pay meticulous attention to the details of the garment construction while ensuring a cohesive look to the collection. When I couldn’t find great fitting swimwear after my mastectomy and reconstruction, I decided to create it.  Veronica Brett swimwear has taken off and is now being embraced by all women (breast surgery or not) for it’s beautiful styles and fantastic fit. “

Why PHXFW?:  ”The response to the recent feature in October Harper’s BAZAAR has been phenomenal. Building on the success of the line in New York City I wanted to bring the Veronica Brett swimwear collection to the Southwest, where there are so many stylish women who swim year-round. I am thrilled to be here as part of Phoenix Fashion Week showing the Spring/Summer 2012 collection here.”

**Check back soon for another post about Friday’s Established Designers!

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

Talking Stick Resort and Casino Welcomes Phoenix Fashion Week

Phoenix Fashion Week is expanding on an incredible level, with 130% attendance jump from 2009-2010 and over 6,000 attendees last year at the W Scottsdale. This year, Phoenix Fashion Week was looking to not only accommodate their growing fan base, but to chose a venue that enhanced the sophistication fashion week is known for.  It’s no surprise that Talking Stick Resort and Casino, off Indian Bend and 101 in Scottsdale, was the top pick for Phoenix Fashion Week 2011.

I caught up with Talking Stick Resort’s Public Relations Director Ramon Martinez, who discussed why they feel the resort is a great fit for fashion week, as well as future plans.

Q: Provide our readers a brief background about your beautiful resort and how it came about.
“We consider Talking Stick Resort to be more than a hotel; it is truly an entertainment destination. In addition to the 497 luxurious guest rooms, the property is home to such upscale amenities as five world-class restaurants, six lounges, two pools, a rejuvenating 14th floor spa and a 650-seat showroom featuring live performance by headline entertainers. And of course, we have the 240,000-square-foot casino floor with some of the best gaming action in the state!”
“Talking Stick Resort is a business enterprise of the Salt River Pima-Maricopa Indian Community. The property was conceived many years ago as a long-term investment for the future of the Community. In fact, SRPMIC is proudly the sole owner and operator of Talking Stick Resort.”

Q: We are glad to host Phoenix Fashion Week with you this year! Why did this partnership make sense for your brand?

“Talking Stick Resort is the only place in Scottsdale where guests can eat, spa, play and stay in style. That being said, a partnership with Fashion Week is a natural fit. Beyond that, Phoenix Fashion Week is such a large, successful event that it gives us a one-of-a-kind opportunity to showcase our property to throngs of people who may never have visited before.”

Q: What are you most excited about for fashion week?

“Like most people who will be in attendance, we are excited to see first-hand the emerging local talent. Events like this help position Arizona as an industry leader. And demonstrating our state as a leader in any industry, be it fashion or any other industry is important. It can have positive impacts on not only job growth, but on our economy as a whole.”

Q: Any exciting new plans for your resort in the new year?
“Talking Stick Resort has had such great success since opening last year that our plan is to keep doing what we’re doing, only better. We will continue to host the best headline entertainment and top-notch stage shows. We will still be home to the Valley’s most exciting gaming action, a beautiful, luxurious spa with amazing specials and delicious food with the best views. Keep your eye on us because we always have something going on!”

Thanks Ramon!

Article by Lauren Pfingstag for Phoenix Fashion Week

“The Resource For All Things Fashionable”

http://www.phoenixfashionweek.com

PHXFW Rewinds: Meet the Phoenix Fashion Week 2011 Emerging Designers

Fashion enthusiasts gathered at the Musical Instrument Museum (MIM) on Friday, June 17 for the revealing of the 10 emerging designers who will compete in Phoenix Fashion Week 2011. From June 18th through October 8, the designers will compete in a series of challenges for a prize package (of goods & services) valued at over $15,000 to help successfully launch their brand.

At Phoenix Fashion Week 2010, SJ Couture, a bridal line designed by Sim and Jeanne Hankerson, won a package including an editorial shoot with both Runway magazine and Eliza magazine, a revamped website from Imagine 8 Media and an article showcasing their line in Discover The Phoenix Region magazine. After winning the competition, SJ Couture had the opportunity to show their line at NY International Bridal Week. Sim and Jeanne plan to extend their line into evening wear in addition to bridal gowns when they debut their second collection.

“Phoenix Fashion Week helped SJ Couture with what was needed to grow a successful brand and SJ Couture is continuing to apply these lessons,” Jeanne said.

For the first time, Phoenix Fashion Week will feature emerging designers from inside and outside of Arizona. Also new this year, Phoenix Fashion Week will present the emerging designers with an “Emerging Designer Binder.” The booklet includes pages for writing notes and sketching design plans, a calendar of events  and challenges that designers must complete each week, as well as educational pages to aid the designers in creating a business plan for developing their brands.

Learn more about Phoenix Fashion Week 2011’s emerging designers:

Line and Location: Blue Bird Denim, St. Louis, Missouri

www.bluebirddenim.com

Designer: Anna Friss

Look of the Line: “Blue Bird Denim fuses street style with runway and a focus on body conscious youthful cuts.”

Designing Beginnings: “I was born into design, as my grandmother (on my father’s side) and her sister owned a dress shop in Israel. My mother is a fashion designer who has been making her wardrobe since she was very young. I have always loved fashion. When I was too young to sew I used to design outfits and my mother would make them. As I got older and learned to sew, I started making things myself. First thing I ever made was a simple one pocket backpack that I hand painted in 5th grade.”

Line and Location: Deeds of Love, Goodyear, Arizona

www.deedsoflove.com

Designers: Monyca Cordova and Trenell Floyd

Look of the Line: “We are going for a timeless classic feel that transcends time.”-Cordova

“I feel our look is an all around look; we design our clothing for everyone. We want to make a shirt with meaning so it becomes your favorite shirt like a vintage Pink Floyd or Beatles t-shirt.”- Floyd

Help From Phoenix Fashion Week: “Phoenix Fashion Week has an amazing team! They have really taken the time to teach the business aspects of design. I could not ask for a more motivated team to work with!”- Cordova

“Phoenix Fashion Week has set a standard for me. Their professionalism and knowledge about the fashion world, branding and producing a brand has been priceless to me.”- Floyd

Line and Location: Dejamone, Saint Paul, Minnesota

www.dejamone.com

Designer: Will Chandler

Look of the Line: “I consider my look to be a futuristic, non-traditional look, that some consider unusual coming from an urban perspective. Also, I incorporate principles of design both from graphic design, and fashion design, and lastly, I add that streetwear element in the final look. I use couture techniques when it comes to establishing that fitted look that is often seen in my sample prototypes. The bottom line is I look at my designs as works or wearable art, not just clothing.”

Help from Phoenix Fashion Week: “Phoenix Fashion Week is just what I needed before the launch of my line. I had plans of launching in the Spring of 2012 or maybe August, but with all of the publicity I have been receiving, and the path that Phoenix Fashion Week is taking us down, I will most likely launch this year. It’s a good feeling to be a part of this!”

Line and Location: Diary of Joli, Houston, Texas

www.diaryofjoli.com

Designer: Joli’ Richard

Look of the Line: “Avant garde with a ready to wear tone. Couture, yet edgy for the risk taker. Her unique fashion sense targets those who are independent and always on the move. It is geared toward the jet-setter and the socialite. Her unique fashion sense targets those who are independent, and makes it easy to transition your wardrobe from day to night.”

Help From Phoenix Fashion Week: “Phoenix Fashion Week has opened the doors to manufacturers and fabric distributors. When I mention that I’m a member of the Top 10 Emerging Designer Contest for Phoenix Fashion Week, all doors and assistance is immediately offered. #joliapproved.”

Line and Location: Jones Select, Columbus, Ohio

www.jonescustomclothing.com

Designer: Gary Jones

Look of the Line: “Vibrant, contemporary, clean.”

Designing Beginnings: “Being in the custom clothing industry, people always ask for cutting edge or different things. It made me try different things with the items that we create for clients.”

Line and Location: HourGlass Apparel, Surprise, Arizona

www.touchesofbeauty.com

Designer: Latonya Adkins

Look of the Line: “The look of my fashion line is very chic, sophisticated and sexy. My niche market is women apparel that focuses on offering garments that emphasize shape, with form-fitting dresses, coats, suits, jumpsuits and separates. My garments will enhance an existing silhouette or provide the illusion of the perfect figure and age appropriateness for any women.”

Desired Audience Response: “I hope consumers gain from my line a ‘look fabulous, feel fabulous’ attitude. My vision is to allow individuals to fashionably stand out in a crowd. My designs accentuate a woman’s silhouette without compromising her sophistication. My garment will show off the outer beauty while creating confidence that radiates on the inside. I hope consumers feel beautiful knowing that the garment they wear was specifically designed with their individual style in mind.”

Line and Location: INDI Apparel, Tucson, Arizona

www.indi-apparel.com

Designer: Diana Lopez

Look of the Line: “My line is very feminine yet functional. I like my dresses short, but comfortable. The look is about being sexy but at the same time being very confident and ready for any situation- that’s why my mini skirts have pockets and the length of my dresses can be altered to fit the occasion.”

Designing Beginnings: “I always hated seeing everyone dressed the same way, so at a very young age I started playing around with my clothes, cutting and sewing them to create new designs. I wanted to be different, and the only way was to make my own clothes. Later on I studied fashion design in Buenos Aires and after that started selling my creations.”

Line and Location: Mabella Chic, Los Angeles, California

www.mabellachic.com

Designer: Mabel Cortez

Look of the Line: “Mabella Chic clothing line is inspired by the west coast’s city life and vogue trend.”

Designing Beginnings: “Fashion has been an interest of mine since a very young age; however having my own business has been a goal as well. I decided to mesh both interests together and attend the Fashion Institute of Design and Merchandising (FIDM), which took my strengths to a higher level.”

Line and Location: Sebastien Millon, Phoenix, Arizona

http://www.sebastienmillon.com/

Designer: Sebastien Millon

Look of the Line: “The look is often times simple and clean. Usually there is some imagery accompanied by text, with the intent of being humorous.”

Desired Audience Response: “I hope [my line] can bring a smile both to their faces and to the people around them.”

Line and Location: Silvia Bours, Mexico

www.silviabours.com

Designer: Silvia Bours

Look of the Line: “My line is ‘a unique piece of art.’ My dresses are theatrical and sweet but always feminine.”

Desired Audience Response: “I hope they see a unique piece that will make them feel and look like a princess.”

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Article by Erin Kennedy for Phoenix Fashion Week

http://www.phoenixfashionweek.com

“The Resource for All Things Fashionable”

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